Assistant Manager GTM Statement

Purpose & Overall Relevance:

• Assist development of clear Go-To-Market (GTM) plans for partnership business to achieve joint objectives, including enhancing brand visibility, supporting key franchises and territories, and increasing market share in key distribution channels

• Prepare for successful product launches by refining functional aspects and ensuring readiness for sales.

Key Responsibilities of Assistant Manager:

• Assist in developing and executing partnership GTM strategy and objectives before, during, and after launch

• Maintain operational excellence to ensure timely and accurate delivery to all cross-functional partners

• Collaborate closely with key stakeholders such as Insights, Product Marketing, and Storytelling to identify strategic opportunities with consumers, brand, and partnerships

• Support the planning, creation, and delivery of impactful sell-in and sell-out tools at key milestones

• Facilitate communication across global teams and market contacts to ensure understanding and implementation of the GTM strategy

• Ensure system maintenance and data readiness within the Business Unit (BU) for key milestones

• Provide project management support, including follow-up communication, action items, and deliverables

• Coordinate with Product Marketing for any sample related projects

Key Relationships:

• Global Statement

• Global Storytelling

• Global Product Marketing

• Global Digital

• Global Culture Marketing

• Key market Category & Channel teams

• Statement Data & Insights

• External Agencies

• Global Finance

• Global Planning & Development

Knowledge, Skills, and Abilities:

• Understanding of go-to-market and brand marketing principles

• Strong knowledge of the sports & lifestyle industry, including trends and competition

• Proficiency in merchandising

• Excellent communication skills

• Project management experience with the ability to handle complex tasks

• Ability to interpret and apply data and trends effectively

• Analytical and problem-solving skills

• Proficiency in English; Spanish language skills are advantageous.

Requisite Education and Experience / Minimum Qualifications:

• University degree or equivalent education required

• Minimum 2 years experience in job or job function

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Assistant Manager GTM Statement

Brand: adidas

Location: Portland

TEAM: Marketing & Communications

State: OR

Country/Region: US

Contract Type: Full time

Number: 512856

Date: Jun 25, 2024