Horizon Media, Inc. New York , NY 10007
Posted 3 weeks ago
Job Description
Job Summary
Responsible for supporting in development, implementation and maintenance of media plans, results analysis and account management. The Integrated Assistant Strategist is a position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. The ideal candidate will exhibit resourcefulness, act accountable, and demonstrate initiative. The Assistant Integrated Strategist is expected to be an active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds.
Main Duties and Responsibilities
40%- Campaign Management, Execution & Administrative Responsibilities:
Support and collaborate with strategist/senior strategist and vendors across a multitude of client deliverables
Support team members in day-to-day campaign planning, activation and account management/stewardship
Collaborate with Campaign Management team for ad trafficking and site tagging, ensuring tags are properly QA'd
Formatting and updating flowcharts and buy authorizations
Assist in billing, reconciliation and budget maintenance
Assist in reporting/analytics
Assist in development of media authorizations
Assist in actualizing media plans
Responsible for the creation of campaign post-launch information such as screenshots, links and delivery data to demonstrate proof of placement for clients
Perform basic functions in - and develop a foundational understanding of, key planning/analytical tools
Assist in developing target profile
Any research pertaining to media industry or client specific
Pull competitive reporting and assess data
Understand and use media management system/billing system
Compile specs documents and ensure all materials are received from creative agency and accurately trafficked
Pre-planning- Horizon's suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Participate in Horizon's Media 101 program
Responsible for digital campaign Implementation
Traffic plan assets such as creative and required tracking tags
Prisma campaign set up
Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Create campaign post launch information such as screenshots, hyperlinks and placement impression delivery information to demonstrate proof of placement for clients
25% Client Support responsibilities:
Participate in client meetings, as appropriate
Participate in brand brainstorming discussions
Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)
20% Learning Tools:
Acquire basic understanding of number relationships, media math and terminology
Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations, campaign management
Further abilities with Microsoft Office Suite (PPT, Excel, etc.)
Learn HMI process, systems and tools
Participates in team brainstorms to kick off plan and RFP consideration set development
Monitor trends, tools, opportunities and applications in digital media environments, and appropriately apply that knowledge
Meets with subject matter experts and vendors from the social, video, and programmatic teams at frequency and consistency for educational and continued advancement
Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
15% Reporting & Analysis
Collaborate with Horizon Media Analytics teams to aggregate data and ensure accuracy, validating data from internal and external teams
Monitor campaign pacing to ensure purchases match plan buy details, creative rotation, etc. Monitor for campaign performance to reach and exceed client goals. Work with team on optimization recommendations.
Who You Are
Hungry to learn more and further your knowledge of the media landscape
Interested in the ever-changing media landscape and a desire to innovate and keep up with trends
A strong, effective communicator
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
An effective time manager, comfortable working with multiple timelines and deliverables
A left and right brain thinker
Flexible in working both independently and with a team, willing to roll up your sleeves
Takes pride in ownership of work and demonstrates accountability
Able to thrive in an agile, fast paced environment and seek out feedback proactively
Results and solutions oriented; consistently motivated, positive, proactive, and resourceful
A supporter of and advocate for diversity, equity and inclusion
Supervisory Responsibilities
N/A
Knowledge and Skills Required
Interest in the principles of advertising, marketing and media
Highly organized and good sense of time management
Ability to follow-through on tasks and be detail-oriented
Ability to work as part of a team
Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)
Interest and familiarity with digital media
Excel and PowerPoint experience - with ability to speak about said experience in detail, is ideal
Certificates, licenses and registrations
Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field
Physical Activity and Work Environment
None
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer
#LI-ONSITE
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$40,000.00 - $50,000.00
A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Horizon Media, Inc.