WXIA-TV/WATL, a TEGNA company, is looking for a Research Director to help create a data-informed culture by being the eyes, ears, and voice of the consumer. Join a local media organization known for award-winning journalism, excellence in innovation, and a great workplace culture. Live in Atlanta, a world-class city known as the cultural hub of the Southeast with its diverse attractions, music, cuisines, arts, entertainment, and film. If you're looking to grow your career and enjoy a great place to live, this is your opportunity!
Track target audiences, competitive landscape, societal trends, pre-campaign insights, post-campaign effectiveness for WXIA/WATL, and its advertisers
Generate regular and ad hoc reports on key performance metrics for TV, sales, and digital
Find data stories from internal and external research sources
Simplify complex information into proper context with actionable insights
Prepare compelling and succinct presentations to different personality types--executives, salespeople, journalists, and marketers
Collaborate with news, sales, and marketing on strategies that drive ratings and revenue
Develop and design market research study briefs, methodologies, and consumer profiles/personas
Partner with internal stakeholders and 3rd party vendors on executing research
Bachelor's degree with 5-7+ years' experience in broadcast media or related
Thorough understanding of audience measurement tools; Nielsen, com
Score, Google Analytics, and consumer-facing analytics; social media, Scarborough, Media Monitors
Strong command of software tools: Wide Orbit Media Sales, Nielsen applications (NLTV, Arianna), Google Data Studio, TV Essentials (comScoreTV), Prime Lingo (Scarborough), Excel, and PowerPoint
Self-starter who can identify what needs to be done, in what order, and then do it
Proven skills/examples of being a data storyteller
Strong verbal and visual communication of research information
Capability to streamline basic, regular reporting to create more time for high-value work
High attention to detail and accuracy in a fast-paced environment
Ability to juggle multiple projects simultaneously while meeting deadlines
Life-long learner who can adapt to new software programs and research tools
Understanding of the role attribution plays in sales and marketing
Must be willing to work on site in Atlanta GA. This is not a remote position.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.