Assistant Director, Professional Education Marketing

Department: Law External Partnerships

Salary/Grade: EXS/7

Target hiring range for this position will be between $61,242 to $76,552 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

Job Summary:

This position creates, manages, and executes marketing projects for the Professional and Continuing Legal Education events and programs, and other Office of External Partnerships projects, as requested.

The Assistant Director has the following responsibilities for the Office: provide thought leadership, implement creative marketing tactics and communications to extend the reach and reputation for all programs and Institutes, and serve as a creative marketing tactics and communications expert for the professional legal market. The Assistant Director will gather data and analyze results of marketing efforts to assess the success of marketing tactics, provide reporting on the outcome of various outreach efforts, and provide recommendations for improvement.

The Assistant Director will execute the business development for the Affiliate and Sponsorship programs for all Institutes, including building and maintaining relationships with firm contacts, creating prospectus documents, identifying new outreach opportunities for revenue generation, and performing all logistics follow-up.

In consultation with the Law School's Marketing Department, this position is responsible for developing and executing marketing tactics and communications plans and activities and creating all media and graphics to expand the reach and revenue of the Office of External Partnerships. The position reports to the Director, Professional & Continuing Legal Education.

Specific Responsibilities:

• Manage the marketing tactics, communications, and campaigns for Professional and Continuing Education events and programs, and other Office of External Partnerships projects to ensure effective reach and maximize attendance.

• Manage day-to-day marketing outreach operations for optimal creativity, effectiveness, efficiency. Ensure consistently high-quality standards across all projects.

• Develop and execute marketing and communications plans for various programs and Institutes, developing tailored approaches and creating materials and/or using mediums appropriate for targeting potential customers (including print, digital, and social media).

• Stay abreast of the developments in marketing tactics and communications best practices to serve as an expert resource.

• Design, develop and coordinate the production of customer communications, including e-announcements, invitations and alerts.

• Write content, design graphics, and generate distribution methods for campaigns to include e-mail blasts, direct mail, web and other communications for external audiences.

• Design and implement social media plan and ensure its integration with broader marketing efforts.

• Execute business development and outreach plan for Professional and Continuing Legal Education organizational partners.

• Conduct research of prospective targets, industries, markets and competition to identify and maximize revenue generation opportunities.

• Explore and identify growth opportunities and design marketing strategy to address growth plan.

• Coordinate and manage Affiliate and Sponsorship programs for all Professional and Continuing Legal Education events including relationship management, lead generation, solicitation (warm and cold calls) and follow-through.

• Serve as primary point-of-contact for participants in Affiliate and Sponsorship programs on all questions relating to Institutes.

• Provide logistical support to affiliates and sponsors (on and off site).

• Build and maintain database consistent with target markets and prospects and maintain clean and accurate data.

• Leverage CRM database for business development purposes including analyzing conversions, reporting and tracking target markets and building and maintaining outreach lists.

• Develop and execute Professional and Continuing Legal Education and Office of External Partnerships branding and visual identity.

• Design, create and execute all print, online and multi-media design projects to convey messaging, enhance awareness and expand reach of programs, including designing event images and branding materials.

• Manage the marketing collateral production process from concept to completion in accordance with the Law School brand identity and collaborating with other Law School departments to ensure consistency in style, tone and quality.

• Customize branding to all audiences relevant to External Partnerships and continually evaluate and re-assess branding needs.

• Execute primary setup of digital platform for events and coordinate with vendor as needed.

• Engage with external vendors as needed to procure items for attendees to showcase branding.

• Create and execute processes for marketing campaigns and communications utilizing data and analysis to evaluate success.

• Develop and implement marketing evaluation processes, including quantitative and qualitative measurements that ensure that project benchmarks are successfully attained and communicated in a timely and efficient manner.

• Monitor, measure, and communicate the effectiveness of marketing initiatives and implement changes as necessary. Examples include but are not limited to assessing the satisfaction of organizational partners.

• Create practices, procedures, and metrics to measure marketing tactics and communications success, including generating post-event marketing reports and analysis. Develop and implement ideas for improving related business processes and for increasing project revenues and margins.

• Provide data analytics expertise to inform and develop insights

• Performs other duties as assigned.

Minimum Qualifications: (Education, experience, and any other certifications or clearances)

• Bachelor's degree in marketing, journalism, communications or the equivalent combination of experience, training and education from which comparable skills can be acquired.

• A minimum of five years demonstrated success in a business or legal marketing setting.

• Demonstrated success in creative marketing tactics and communications.

• Ability to travel and attend one to three programs annually.

Minimum Competencies: (Skills, knowledge, and abilities.)

• Must be a self-starter who thrives on juggling numerous, high visibility projects on fast and tight time tables, is capable of handling pressure and has excellent attention to detail.

• Exceptional interpersonal, verbal and written communication skills are critical to success as are collegial, collaborative and team player attributes. Poise, tact and professionalism when interacting with internal and external contacts a must.

• High proficiency with graphic design software (currently Adobe creative suite)

• High proficiency with CRM software (currently Salesforce)

• High degree of understanding of multi-media and social media.

Preferred Qualifications:

• Experience in legal marketing and communications

Preferred Competencies: (Skills, knowledge, and abilities)

• Proven ability to set day-to-day priorities based on incoming requests and overall objectives of the department and Law School, as well as the ability to anticipate issues and opportunities and address them with little or no supervision.

• Identify and effectively use data, experience and judgment to formulate realistic and sound points of view and effectively communicate the same to manager and team members.

• Working knowledge of CSS and HTML.

• Proven record of fiscal responsibility.

Benefits:

At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:

Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities, and adopt and maintain healthy lifestyles.

We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:

Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

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