Assistant Director Of Social Media And Email Marketing

Division of Institutional Advancement at Pratt Institute

Are you ready to take the next ambitious step in your career? Do you believe in the transformative power of philanthropy and want to be part of a team dedicated to diversity, equity, and inclusion? If so, Pratt Institute in Brooklyn, NY, wants to hear from you!

Position Summary: Assistant Director of Social Media and Email Marketing

The Assistant Director of Social Media and Email Marketing will be responsible for developing, implementing, and managing our email and social media marketing strategies to increase alumni engagement and philanthropy. This role requires a creative thinker, excellent project management skills, and a deep understanding of the latest trends in digital marketing.

Why Join Pratt:

Dynamic and Inclusive Culture: We believe in the power of diverse perspectives. You'll work in an environment that fosters creativity, innovation, and inclusion.

Meaningful Impact:

As a vital member of our Institutional Advancement Team, you will play a crucial role in Pratt's next chapter, supporting a comprehensive campaign that will make a lasting impact.

Key Responsibilities:

Email Marketing:

• Develop and execute comprehensive email marketing campaigns, from concept to delivery

• Create and manage segmented email lists, ensuring personalized and targeted communication.

• Monitor and analyze email campaign performance, providing insights and recommendations for continuous improvement.

• Optimize emails through A/B tests, segmentation, content, calls-to-action and timing

• Streamline system workflows and identify opportunities for continuous improvements in email marketing processes.

Social Media Marketing:

• Oversee the development and execution of social media strategies across various platforms, including but not limited to Facebook, Instagram, X, LinkedIn, and emerging channels.

• Create compelling and shareable content that aligns with the Institute and engages the target audience

• Monitor social media trends, tools, and applications, and recommend strategies to keep the brand at the forefront of industry developments.

Strategy and Planning:

• Collaborate with the Associate Director of Annual Giving to develop comprehensive integrated marketing strategies that align with Institute goals.

• Contribute to the development of an integrated marketing calendar, ensuring timely and consistent delivery of campaigns across channels.

• Provide guidance on email industry trends development, campaign execution, and performance analysis.

Analytics and Reporting:

• Utilize analytics tools to measure the success of marketing campaigns, providing regular reports to the leadership team.

• Use data-driven insights to refine strategies, optimize campaigns, and enhance overall marketing performance.

• Bachelor's degree in a relevant field (e.g., nonprofit management, higher education administration) or equivalent experience.

• 3 years of experience in digital marketing.

• Experience with social advertising strategies.

• Experience in higher education and/or development preferred.

SALARY is competitive and commensurate with experience and qualifications. The salary range for this position is $70,000-75,000. The hybrid position will be onsite a minimum of 1 day/wk.

Generous Benefits:

• 403B Retirement Program

• Supplemental Retirement Account

• Tuition Benefits for Employees and Dependents

• Tuition Exchange Program

• Summer hours

• Flexible Spending Accounts - commuter, medical, dependent care

• Childcare Benefit

• Basic life and AD&D insurance provided by Pratt

• Medical, Dental, and Vision Care Coverage

• Paid time off - vacation days, sick leave, and major holidays off

• Additional Perks - free entry to select museums and cultural institutions, free use of campus recreation facilities, affordable

About Pratt Institute:

Pratt Institute provides the creative leaders of tomorrow the professional knowledge and experience to make a better world. A world-class and internationally ranked college with programs in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs.

The Institute's impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, Pratt Munson College of Art and Design in Utica, New York. On Governors Island, Pratt is a core partner on the Stony Brook University team selected to develop the New York Climate Exchange, a research and educational hub poised to establish New York City as the global leader for the most pressing issue of our time: climate change. Another extension of Pratt's campus is the Research Yard, a 20,000-square-foot facility that brings together the research activities of Pratt Institute under one roof in the Brooklyn Navy Yard (BNY).

• Please submit your cover letter and resume.

• If you are selected for an interview, please be prepared to provide at least 5 References via our online reference tool system. At least 2 of your References must be, or have been, your direct managers.