Assistant Director Of Fan Engagement

Position Details

Req ID:

req17318

Position Title:

Assistant Director of Fan Engagement

Position Type:

Staff Full-Time

Position Number:

AS7978

OSU Campus:

Stillwater

Department:

Athletics

Location Address:

Oklahoma State University , Athletics Center

Stillwater, Oklahoma, 74078

United States

Hiring Supervisor:

Keith Helt

Hiring Range

(Contingent upon available funding):

0.00 - 0.00, Commensurate with education and experience

Work Schedule:

8 am to 5 pm, nights and weekends for events

Faculty Appt Period:

Job Summary:

The Assistant Director of Marketing & Fan Engagement will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of marketing plans for sports & programs as determined in collaboration with supervisor - at this time Cowgirl Soccer, Cowgirl Equestrian, Cowboy & Cowgirl Tennis - while leading the student employment program in assisting with the same. This includes developing & executing:

1. All marketing initiatives that involve teams, spirit, mascot, etc. while creating advertising strategies and requests in collaboration with - and for execution by - other units that engage in promotion (sales, digital strategy, communications, broadcast production, etc.). Manage distribution channels including development & distribution of collateral, such as posters, schedule cards, flyers, roster cards, game programs, etc. while assisting with distribution of sales collateral. Will include appropriate sales collateral and/or sales rep(s) for any initiatives that could produce in-person sales transactions. Will serve as main contact with sport coaches, student-athletes, ops directors, sport administrators, spirit, band, mascot, student spirit orgs, videoboard/TV, in-game sponsorships, and others.

2. Event presentation, with a priority on increasing home venue advantage, enhancing fan experience through entertainment & scripting while activating sponsorships that align with those goals in collaboration with Orange Power Studios (videoboard/TV) and Learfield.

3. Attendance & sales promotions and event themes, incentives, & competition programs

4. Developing & leading fan experience feedback programs, such as surveys and focus groups (including OSU student leadership) and using them to enhance organic word-of-mouth marketing and the fan experience.

5. Coordination with sport programs and Creative Services for content to be used in event presentation and - with Advertising & Sales awareness and approval - advertising efforts

6. Any new, creative, and original ideas to grow attendance & sales to help with these efforts, this position will serve as the primary point of contact for all marketing & gameday elements with sport program reps, Creative Services, Advertising & Sales, Orange Power Studios, Learfield, OSU Spirit, mascots, OSU Cowboy Marching Band, student spirit & leadership organizations, OSU Alumni Association, OSU campus leadership, and others. This position will act as the secondary contact for the pregame Block Party for all Cowboy Football home games.
   
   This will include assisting the lead with planning and execution of elements surrounding the fan zone with food trucks, inflatables, and special programming. Performance will be measured by growth in the position's scoreboard metrics in its sport & program's crowd noise, total attendance, ticket utilization rate, and fan experience survey ratings, along with retention, sales, and revenue. Additionally, how the position and its team pursues the mission: "Produce America's Rowdiest Atmospheres and most fun events." This applies to all sports and programs, including those managed by staff under this position's leadership.

Must be able to work nights and weekends as most athletic events are scheduled then. Some travel may be required in and out of state in performance of this job.

Due to communication expectations of the position, the incumbent will be required to maintain a cellular or other electronic communication device. The incumbent's salary includes compensation to apply toward the use of their personal cellular device.

Special Instructions to Applicants

A complete application consists of a resume, cover letter, list of professional references, and completed IAWP Employment Approval form which can be found at okstate.com/iawp. Applicants that do not provide these materials will not be considered for the position.

Education & Experience

Position Qualifications:

Minimum Qualifications:

Bachelor's degree in Marketing, Sales, Public Relations, or a related field.

One or more years of experience in college athletics marketing and event presentation.

Proven ability to drive growth in crowd noise, attendance, and sales by relentlessly developing and executing innovative and creative ways to enhance the fan experience and market sport programs. Must be able develop and execute run-of-show.

High energy & production output, creativity, proactivity, and openness to experimentation with humility to learn from unsuccessful initiatives are required for success in this role. Must be able to lead, organize, inspire, and drive a team of full time and part time employees, including students.

Preferred Qualifications:

Master's degree in Marketing, Business, Public Relations, or a related field.

Three to five years of experience in NCAA Division I athletics in marketing/promotions or university experience.

Oklahoma State University (OSU) strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, OSU conducts pre-employment background checks on final candidates.

Offers of employment are contingent upon the successful completion of a background check. The type of background check conducted varies by position and can include, but is not limited to, criminal (felony and misdemeanor) history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will be conducted when required by law or contract and when, in the discretion of the university, it is reasonable and prudent to do so.

Oklahoma State University, as an equal opportunity employer, complies with all applicable federal and state laws regarding non-discrimination and affirmative action. Oklahoma State University is committed to a policy of equal opportunity for all individuals and does not discriminate based on race, religion, age, sex, color, national origin, marital status, sexual orientation, gender identity/expression, disability, or veteran status with regard to employment, educational programs and activities, and/or admissions. For more information, visit eeo.okstate.edu.