The Assistant Director will be responsible for developing and executing a marketing plan and recruitment strategies that identify target audiences, enhance awareness of our programs, drive enrollment and are in alignment with the strategic goals of the school. Marketing plans and initiatives should be data driven and measurable, including testing methods, messages and ROI for each type of media/outreach used. The incumbent will identify areas of improvement based on the results, and suggest updated strategies and tactics as the digital/social media landscape evolves.
Develop and implement a strategic social media and online presence, which builds upon the school-wide goal of enhancing student recruitment, admissions and enrollment. Boost the profile of the Journalism school and its existing and emerging academic programs.
Oversee the development and implementation of short and long-term strategic recruitment and marketing plans for all programs, and for specified populations of students, including students of color and international students. Develop cohesive strategic initiatives;Identify potential new student populations in support of various academic programs; Develop and update a strategic plan for how to best utilize social media platforms and other digital tools to inform and engage prospective and admitted students, and to make them aware of application processes and deadlines, school events, notable news and alumni successes. Develop marketing strategies for graduate degree programs; Oversee and participate in the daily social media curation and posting on platforms such as Twitter, Facebook, Instagram, SnapChat and LinkedIn.
Research and write promotional materials, including tweets and boosted social media postings and web copy. Assist in the production of other types of content for social media, the application processing system and the web. Oversee the buys of ads and/or boosted posts on Facebook, Twitter, LinkedIn and other relevant platforms.
Participate in the execution of email campaigns to prospective applicants; Plan and attend in-person and online events, including open houses, admitted student info sessions, and new initiatives as identified; Cultivate business and industry relationships in key industry pipelines; Develop and coordinate smart, effective, and efficient recruitment travel strategies to maintain existing and develop new markets. Analyze recruitment and social media strategies for assigned target audiences, including the effectiveness of travel (locally and nationally) and social media and online marketing. Develop scoring metrics to rate outcomes of recruitment events, online and in-person encounters, and campus visits.
Ensure that all events and leads are being recorded, and analyze recruitment data to determine the effectiveness of specific events and activities; With the operations and analysis function in the Admissions department, provide analysis of marketing results to determine effectiveness and inform future marketing and recruitment plans; Work with the Assistant Dean in overseeing the travel calendar and budget. Develop marketing plan for recruitment events to enhance academic programs recruitment; In conjunction with Alumni Relations, engage alumni and implement alumni program to assist with publicity and recruitment of new students. Act as liaison for current students, alumni, affinity groups and other key influencers to identify prospects.
Serve as point person between Admissions Office and the Alumni, Communications and Career Services offices as well as external departments and constituencies; Develop recruitment and marketing materials that drive demand for degree programs, increase awareness and support enrollment goals; Travel to recruitment events; Counsel prospective students regarding admissions and financial aid; Perform other related duties. Minimum Qualifications for Grade
Applicant MUST meet these minimum qualifications to be considered an applicant Education:Bachelor's Degree and/or its equivalent required
Experience: Minimum three years related experience, preferably in admissions or, marketing
Excellent communication, interpersonal, and organizational skills; Traditional, social media and online marketing skills; Ability to analyze data from marketing results and incorporate into ongoing marketing efforts; Ability to work with diverse audiences; Strong interest in higher education and admissions; Willingness to travel; A valid driver's license; Willingness to work some evening and weekend hours. Additional Position-Specific Minimum Qualifications
Applicant MUST meet these minimum qualifications to be considered an applicant Special Instructions Preferred Qualifications Minimum three years related experience, preferably in admissions or, marketing Essential Functions Additional Essential Functions (Limit to 3950 characters.) Special Indications
This position works with: