Assistant Brand Manager - Seasonal

Assistant Brand Manager

• Seasonal

Sweeten Just Born's next 100 years as Assistant Brand Manager

• Seasonal and play a pivotal role in growing our Seasonal portfolio. Responsible for executing our Seasonal portfolio strategy to achieve annual operating plans including topline, bottom line, spending, and market share objectives. This is a hybrid position based in Bethlehem, Pennsylvania.

Qualifications for this position are:

• Bachelor's degree in business or equivalent required; MBA desired.

• Minimum of 3 years' experience; consumer packaged goods experience preferred.

• Ability to effectively perform in a matrix organization.

• Excellent communication, presentation, project management, and interpersonal skills.

• Proficiency with PC-based systems and required software, including Microsoft Office, Microsoft Exchange, and syndicated data applications.

Key Responsibilities:

• Brand Strategy & Execution: Synthesize data and insights from a wide variety of sources (qualitative & quantitative) to develop clear and actionable plans for the business. Assist Brand Manager for both short-term and long-term business planning.

• Business Analysis: Lead and own Seasonal business analytics including syndicated data and internal sales, as needed, to deliver seasonal and annual plans. Participate as the Brand representative in the Seasonal demand forecasting process. Maintain a deep understanding of competitive activity and consumer dynamics.

• Innovation & Renovation: Lead cross-functional teams to launch new line extensions, packaging/product changes and total delivered cost projects to improve profitability. Develop and track key metrics to understand innovation performance and optimizations.

• Brand Equity Building: Work with agencies (advertising, public relations, promotion, graphic design, interactive, and market research) to assist in the achievement of the annual Brand Plans. Collaborate with team to review brand and competitive activities to provide future recommendations.

• Budget: Maintain and track A&P budget and oversee invoice process.

• Sales Partnership: Develop sales collateral materials and communicate new product plans to field sales. Organize and deliver presentations for field sales to use with customers for new distribution/new product sell in opportunities.

Skills that will make you successful:

• Hold yourself and others accountable for driving results.

• Collaborate effectively with others to drive outcomes.

• Be a thought leader; exhibit curiosity and reinforce open mindedness through "Yes And" vs. "Can't Because" approach to input/new ideas.

• Be a catalyst for change. Set the vision for change to unlock growth within your teams and with internal and external partners.

• Ability to consistently bring out the best in others.

Our Pledge to Diversity, Equity and Inclusion:

At Just Born Quality Confections, we pledge to create a workplace where associates feel inspired to bring their whole selves to work.

We are committed to acting boldly with integrity, authenticity, and humility to listen, learn and grow. Part of this commitment includes creating an equitable environment for all associates and advocating for those whose voices are historically and chronically marginalized.

Our purpose is to bring sweetness to people's lives and can only be fully realized by pledging to value all people, all races, all cultures, all religions, all love, all genders and all abilities, because Together We Are Better.

ARGs (Associate Resource Groups) at Just Born:

Fresh PEEPS of Bethlehem | HOLA! PEEPS | PEEPS of Color | PEEP Our Abilities | PEEPS Pride | Women SOURCE | Veteran PEEPS

Just Born, Inc., founded in 1923, is the eleventh largest confectionery company in the U.S.* We are family-owned, employing over 500 associates and partnering with a wide variety of other leading companies as we pursue our growth plans. Headquartered in Pennsylvania's Lehigh Valley, we make everyone's favorite candies, including iconic brands MIKE AND IKE, HOT TAMALES, GOLDENBERG'S PEANUT CHEWS and the world famous PEEPS. We invite you to join us as we work to accomplish Our Purpose: Bringing Sweetness to People's Lives!

• Source: Circana

• Reflects total candy (seasonal + non-seasonal products), Total U.S. MULO + Convenience, Latest 52 weeks ending 12/31/2023

We are an equal opportunity employer and operate under the principle that everyone can have equal access to employment opportunities based on merit.

LOCATION: Bethlehem, PA