Assistant Brand Manager

The Role

At Green Thumb, continuous innovation is a key focus area as we seek to create the best product experiences for cannabis consumers. As an Innovation

• Assistant Brand Manager, you will be critical in executing our innovation strategy across one or more key product categories (flower, pre-rolls, vape, concentrates, edibles), through both the expansion of existing product lines and the commercialization of new-to-world products.

As an Innovation

• Assistant Brand Manager, you will work collaboratively & cross-functionally with operations, consumer insights, brand & commercial marketing, quality, compliance, and R&D to turn innovation concepts into revenue-generating products that grow our business and delight both our trade partners and our consumers.

Responsibilities

Strategy:

• Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI's optimal product portfolio for assigned categories

Execution:

• Lead development of the cross-functional business cases to validate new product ideas.

• Support the cross-functional development of new formulations, including development of the technical brief, coordination of relevant internal and consumer sampling plans, and getting approvals from key stakeholders.

• Support the cross-functional development of new packaging structures, including the briefing process, partnership with the packaging team, and approvals with key stakeholders.

• Support the packaging artwork development process for all market expansion projects.

• Manage updates for all products within our Master Product List.

• Manage all packaging workflows through our internal quality control system.

• Document all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources.

Qualifications

• 1-3+ years of progressive business experience; cannabis or CPG experience is a plus.

• Strong analytical skills and comfort with numbers.

• Exceptional organization and project management skills; strong attention to detail is a must.

• Strong writing, presentation, and verbal communication skills

• Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment.

• Strong product acumen and cannabis knowledge.

• Bachelor's degree in marketing, operations, or a related field preferred

Additional Requirements

• Must pass any and all required background checks

• Must be and remain compliant with all legal or company regulations for working in the industry

• Must be a minimum of 21 years of age