Assistant AD Of Digital Marketing (HR Title: Digital Marketing Specialist II)

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

This role is an on-campus, in-person position.

In collaboration with the Associate A.D of Marketing & Fan Experience, this position is responsible for the development and execution of digital marketing campaigns focused on overall sport amplification and revenue generation.

This role will lead and advance the planning, development, and execution of digital marketing campaigns that emphasize audience growth, increased engagement, and revenue generation. This position collaborates with Public Relations, Creative, Revenue Generation, Ticket Operations, and Tickets Sales to enhance revenue generation opportunities for the department.

Essential Functions:

• Develop, implement, and optimize high-quality, engaging, and creative digital marketing campaigns and strategies.

• Lead the department's email marketing and automation strategy, as well as implementation, using existing email marketing platforms and integrations into Customer Relationship Management (CRM) & ticketing systems, with a focus on generating ticket sales and donations.

• Own the strategy and execution for all paid advertising campaigns, including social media, search and display ads, utilizing an assigned budget and collaborating with external vendors when appropriate.

• Analyze digital marketing campaign performance metrics and aggregate data to optimize campaign performance, providing recommendations and developing efficiencies in strategy.

• Collaborate with Revenue Generation, Ticket Operations and Sales, Mustang Sports Properties, Mustang Club, and other auxiliaries and partnerships.

• Provide support for SMU Athletics Digital App and SMUMustangs.com.

• Develop strategy for external mass text messaging platform

• Position requires regular evening and/or weekend work for events occur outside of the traditional work day

Education and Experience:

Bachelor's degree is required. A degree in marketing, design, communications or related field preferred.

A minimum of three years of work experience in digital marketing is required. Prior experience working with a NCAA Division I athletic program or professional sports team is preferred. Experience with photography desired.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Strong project management skills and a strong focus on attention to detail are essential.

Candidates must have a strong working knowledge of MS Suite and Adobe Creative Suite. Knowledge of NCAA rules and regulations is essential. A working knowledge of and/or experience with HTML coding preferred.

Physical and Environmental Demands:

• Sit for long periods of time

Deadline to Apply:

July 3, 2024

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.