Asset Management-Product Marketing Strategy, Vice President

JobID: 210508149

Category: Marketing Strategy

JobSchedule: Full time

Posted Date: 2024-04-11T16:20:49+00:00

JobShift:

Base Pay/Salary: New York,NY $133,000.00-$190,000.00

You are a dedicated Marketing Manager responsible for the content strategy and messaging related to our traditional asset classes (Fixed Income and Equities) and Retirement strategies distributed across institutional and advisor distribution channels.

The Product Marketing Strategy Lead, a critical role within Product Marketing, will report directly to the U.S. Head of Product Marketing and will be involved in all aspects of marketing these important asset classes and business line.

Job Responsibilities

• Build a client-centric content strategy. Develop and execute comprehensive content strategies that support our focus products and strategic initiatives to help drive financial advisor and institutional investor engagement and show how J.P. Morgan can deliver equity, fixed income, and retirement solutions.

• Drive engaging, impactful product messaging. Use a combination of creative and innovative thinking and deep product knowledge, to develop marketing messaging that is exciting, compelling, and clear. Deliverables include product collateral, digital content, social media posts, campaign content, and thought leadership.

• Execute with excellence. Lead multiple large-scale initiatives simultaneously, partnering with Marketing (Channel, Digital, Creative Services, Brand), Investment Specialist teams, Product Strategy, Sales, and business partners. Collaborate, influence, and work effectively with a wide range of stakeholders across all levels, regions, and distribution channels.

• Be an expert. Become fully conversant in our focus Equity, Fixed Income, Multi-Asset and Retirement strategies, industry landscape and trends, to deliver the most impactful and compelling product content. Act as the primary Marketing contact for Equities, Fixed Income, Multi-Asset and Retirement investment teams.

• Test, learn, and measure. Bring an experimental mindset to test, learn, and scale enhancements to how we deliver effective marketing messages, with a relentless focus on optimizing our messaging to have the biggest impact on achieving our strategic goals.

Required Skills, Capabilities, and Qualifications:

• 7+ years of investments-related marketing experience and a demonstrated track record of success and increased responsibilities

• In-depth knowledge of fixed income, equities, and retirement strategies, across multiple vehicles such as institutional strategies, mutual funds, ETFs, and SMAs

• Excellent writing skills and the ability to partner with investment writers, copy writers, and editors

• Expertise in delivery of digital and traditional marketing solutions in collaboration with internal and external partners and resources

• Project management, with excellent attention to detail and ability to manage multiple priorities, communicate progress and effectively track deliverables to completion

• Demonstrate innovation and identify opportunities to develop unique, competitive sales and marketing messaging and deliverables

• Ability to develop relationships with global marketing directors and managers, sales, and investment professionals, and to lead through influence

• An effective collaborator and communicator, with ability to work alone and partner with people of all levels across multiple locations

• The ability to develop credibility and trust through consistent delivery of quality outcomes across a matrix within and beyond Marketing

• Proficiencies in Adobe and Microsoft applications including Adobe Acrobat, Microsoft Word, PowerPoint, and Excel