Asian Marketing Manager - Philadelphia

Maryland Live Casino Philadelphia , PA 19107

Posted 2 weeks ago

Overview

The Director of Asian Marketing is responsible as a key resource in developing Live! Casino Hotel as the premier gaming and entertainment venue for Asian guests in the mid-Atlantic region. This individual manages and executes all strategies, sales and marketing programs geared toward Asian guests as well as planning and coordinating marketing campaigns and event functions both on and off property. In addition, building and maintaining close relationships with the local Asian community will be paramount to success in this role.

  • Pending PGCB approval*

Responsibilities

Core Service Standards

CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance

SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.

Fast: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.

FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.

FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here

Specific Responsibilities and Duties

  • Develop and manage programs and processes with a return on investment and player attraction and retention for Asian players

  • Assist in calendar planning including events, promotions and direct mail activities offering input on what will most appeal to the Asian market

  • Work closely with other departments including F&B, Table Games, Slots and Credit to create a seamless service experience for Asian customers

  • Continuously develop and sustain personal relationships with Asian guests and local community leaders

  • Implement and capitalize on corporate, division and property VIP Asian player initiatives, including contact management objectives

  • Grow actual revenues annually, consistent with property plan, and cross property goals.

  • Execute the proper complimentary decisions for all guests both on and off site based on company policies and guidelines

  • Consistently develop qualified guests to move their play to higher denomination zones and monitor guest activity through use of on-line systems.

  • Ensure full compliance with departmental Internal Controls, policies, procedures and regulations.

  • Other duties as assigned

Qualifications

Job Requirements (skills, knowledge, and abilities)

  • Fluency in English (speech and writing) is required, as well as in either Chinese or Vietnamese

  • Ability to demonstrate a professional, mature, positive and confident demeanor in dealing with guests and accomplishing daily tasks.

  • Proven relationships with leaders of the Asian community in the city the Live! property is located and surrounding area.

  • Demonstrates the ability to work collaboratively as part of a team, both within and outside the department on a daily basis.

  • Knowledge of gaming regulations. Ability to recognize problem gaming signs and deal with them appropriately.

  • Broad variety of tasks and deadlines requires a flexible and irregular work schedule.

Educational Requirements

  • A bachelor's degree is required, a master's degree is preferred

  • Five (5) to ten (10) years of experience in hospitality, marketing, or gaming.

  • Must be able to obtain and maintain a valid gaming license as determined by the Pennsylvania Gaming Control Board for the position.

Physical Requirements

  • Ability to stand 50%.

  • Ability to walk 50%.

Working Conditions

  • 24/7 high energy casino with up to 300,000 sq. ft of gaming and entertainment space and up to 2000 employees

  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.

  • You will work in an environment where smoking is allowed.

  • Office environment

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Asian Marketing Manager - Philadelphia

Maryland Live Casino