The Director of Asian Marketing is responsible as a key resource in developing Live! Casino Hotel as the premier gaming and entertainment venue for Asian guests in the mid-Atlantic region. This individual manages and executes all strategies, sales and marketing programs geared toward Asian guests as well as planning and coordinating marketing campaigns and event functions both on and off property. In addition, building and maintaining close relationships with the local Asian community will be paramount to success in this role.
Core Service Standards
CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance
SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.
Fast: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.
FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.
FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here
Specific Responsibilities and Duties
Develop and manage programs and processes with a return on investment and player attraction and retention for Asian players
Assist in calendar planning including events, promotions and direct mail activities offering input on what will most appeal to the Asian market
Work closely with other departments including F&B, Table Games, Slots and Credit to create a seamless service experience for Asian customers
Continuously develop and sustain personal relationships with Asian guests and local community leaders
Implement and capitalize on corporate, division and property VIP Asian player initiatives, including contact management objectives
Grow actual revenues annually, consistent with property plan, and cross property goals.
Execute the proper complimentary decisions for all guests both on and off site based on company policies and guidelines
Consistently develop qualified guests to move their play to higher denomination zones and monitor guest activity through use of on-line systems.
Ensure full compliance with departmental Internal Controls, policies, procedures and regulations.
Other duties as assigned
Job Requirements (skills, knowledge, and abilities)
Fluency in English (speech and writing) is required, as well as in either Chinese or Vietnamese
Ability to demonstrate a professional, mature, positive and confident demeanor in dealing with guests and accomplishing daily tasks.
Proven relationships with leaders of the Asian community in the city the Live! property is located and surrounding area.
Demonstrates the ability to work collaboratively as part of a team, both within and outside the department on a daily basis.
Knowledge of gaming regulations. Ability to recognize problem gaming signs and deal with them appropriately.
Broad variety of tasks and deadlines requires a flexible and irregular work schedule.
A bachelor's degree is required, a master's degree is preferred
Five (5) to ten (10) years of experience in hospitality, marketing, or gaming.
Must be able to obtain and maintain a valid gaming license as determined by the Pennsylvania Gaming Control Board for the position.
Ability to stand 50%.
Ability to walk 50%.
24/7 high energy casino with up to 300,000 sq. ft of gaming and entertainment space and up to 2000 employees
Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
You will work in an environment where smoking is allowed.
Maryland Live Casino