Define brand strategy, voice and positioning
Continuous end-user acquisition and understanding
Develop holistic campaigns focused on end-user acquisition and growing revenue
Develop consumer journeys by brand and product category
Identify and calendarize content to activate end user engagement at a regional and local level
Work closely with global Brand Heads to Define Brand strategy for Asian markets
Work side by side with regional commercial teams to ensure markets have everything they need to meet their goals
Develop Campaign and Brand Content
Develop eCommerce content
Develop brand/New product launch toolkit
Develop communication materials
Develop ecommerce and online style guides and materials to ensure they are brand consistent ensure content is updated and aligned with Brand and incorporating digital and ecommerce into plans
Assess right content in websites and social
At least 5 years related experience as Brand or Product Manager
Bachelor's Degree in Business Administration, Marketing (Preferred) or equivalent. Masters/MBA is a plus.
Excellent written and verbal communication skills in English. More languages a plus.
Background in developing marketing strategies
Experience with campaign design, omnichannel implementation and evaluation/assessment
Experience in product launches
Knowledge and understanding of Digital Marketing
Strong analytical skills including the handling of financial data
Demonstrates understanding of how organizations achieve profitability targets
Ability to develop and manage budgets, pricing strategies and ROI analysis
Experience/knowledge in commercial management of Power Tools Business is a plus
Availability and willingness to travel (30% to 40%).
High energy level and highly motivated. A self-starter.
Ability to multi-task, problem-solve, and prioritize in a fast paced working environment.
Leader by influence: Strong leadership skills and demonstrated success in guiding, directing, motivating and mentoring local counterparts
Lead strategically and proactively by example with a hands-on approach.
Understands product, users, motivations and barriers
Stanley Black And Decker