The Art Director within the Financial Services and Telco vertical team of the World Wide Custom Organization is responsible for contributing to the development of large-scale digital and OOH campaigns and experiences that focus on Amazon customer solutions, while simultaneously meeting advertiser goals.
Under the guidance of a Creative Director, the Art Director will be responsible for key campaign visuals, contribute art direction where applicable, and execute across print and digital deliverables. And, through a deep understanding of Amazon's suite of tools and services, they recommend a campaign framework that balances advertiser goals with customers' expectations of frictionless commerce.
The Art Director must have a deep understanding of brand, visual design, user experience and digital marketing to design beautiful and intuitive experiences. As an innovative problem solver, a collaborative team player, and a highly skilled and talented visual designer, the Senior Art Director will handle cross-disciplinary work which displays a strong foundation in typography, layout, wireframing, prototyping, and an unwavering eye to detail. Core areas of focus include front-end digital design as well as print design including packaging, retail marketing materials and experience design.
Partnering with Program and Product Management, Sales, Campaign Management and Technology teams, the Art Director will act as the creative hub, ensuring that the concept remains intact, and that the customer experience is protected at all times. The Senior Art Director will not only excel at designing campaign assets but have the ability to oversee the design work of other creative team members.
In order to be successful, the Art Director is expected to:
Have deep understanding of brands within Financial Services and Telco (Cable and Wireless) Verticals.
Understand everyone's motivation, not just their behavior. This applies to customers, partner teams, leadership, clients, and yourself
Build relationships and align efforts with internal business partners: sales, campaign management, custom, design technology, product
Communicate early, often, and concisely
Learn and Be Curious
Amazon moves fast. Keep up to date on product and program developments, both within and outside Amazon Advertising
Follow the culture of advertising outside of Amazon to quickly identify new opportunities for Amazon Advertising to develop product/program solutions
Know the tools (research, tech, and measurement) that power the digital advertising marketplace both on- and off-Amazon
Use data to develop hypotheses about why certain customer behaviors exist. Use those to generate powerful insights that drive your campaign ideas
Learn the potential (and limitations) of the Amazon Advertising toolset. If gaps exist, fill them
Understand the metrics that measure the success of your campaigns, and the levers that affect them
Invent and Simplify
Develop campaign ideas from the bottom up, not top down. Think: solutions first, not stunts
Create campaigns that balance advertiser goals (KPIs) with customer goals (frictionless commerce)
Participate in the development of solutions that help customers make better, faster purchase decisions on Amazon
Create SMART goals that deliver against team-wide objectives. Determine the priorities and prescribe the processes needed to achieve these goals
Don't just make advertising; create work that has an impact, and which elevates Amazon and our advertisers to being a part of culture
Develop and foster ideas that are novel-and which are uniquely Amazonian
Insist on the Highest Standards & Be Customer Obsessed
Make work that matters by putting yourself in the customer's shoes; if you wouldn't read/watch/use/share your campaign, they won't either
Ensure flawless execution, from exquisite design, to on-time, error-free delivery
Make every client meeting the best meeting of their day
From concept to execution, know the tools, steps, and policies of the products you deploy
Solve problems when you can, only escalate when you can't