Area Sales Manager

Coca-Cola Bottling Co. Consolidated Columbia , SC 29209

Posted 2 months ago


The Area Sales Manager (ASM) is responsible for the direct management and leadership for an assigned sales district(s). The Area Sales Manager is responsible for the direction, execution, and proper reporting of outcomes to the appropriate levels of management to ensure expected revenue goals are met.


  • Delivery of Business Plan

  • Lead sales organization to identify opportunities, establish goals and objectives and deliver business plan goals. Balance stakeholders, manage business changes, ensure new program benefits are obtained, monitor key performance metrics, and manage resources efficiently.

  • Define Look of Success (LOS) and ensure understanding through effective communication.

  • Establish accountability of team members and track/report results.

  • Establish positive rapport within the communities of assigned market.

  • Coach, teach and train District Sales Managers/Merchandising Supervisors to successfully deliver results.

  • Drive RED improvement and collaborate with CCNA and key stakeholders to grow market share and develop employees

  • Foster a fun, results driven work environment that achieves its results in a safe, professional and ethical environment.

  • Provide honest assessments of team members for effectiveness and development

  • Provide resources for learning in order to create strategic developmental plans necessary to support continuous improvement and career growth opportunities

  • Improve Right Execution Daily (RED) and achieve Look of Success (LOS) in all accounts.

  • Communicate and Lead all Commercial Plan expectations.

  • Create an environment of accountability and continuous improvement towards achieving full plan implementation in all accounts.

  • Utilize all tools and resources to effectively impact the market place.

  • Utilize tracking to ensure performance expectations are met.

  • Cross-Functional collaboration.

  • Establish management routine that ensures communication with all related functions.

  • Regularly collaborate with Unit and Local Customer Management resources to remain informed of all promotional activity.

  • Provide input and direction regarding merchandising and set configuration to maximize revenue.

  • Own Customer Relationships and Growth.

  • Own selling relationships with key customers to drive successful execution of plan.

  • Strengthen relationships through collaboration and sharing of results and best practices with our industry.

  • Develop and communicate expectations for National and local customer plans to partners.

  • Insure market quality ratings meet or exceed CCBCC standards.

  • Proper forecasting and product handling.

  • Standards and policies are communicated, understood and adhered to.

  • Team members are trained in most effective way that guarantees optimum product quality.

  • Lead our Purpose Statement Every Day.


  • Shared Company Ethics/Values

  • Advanced selling skills

  • Proven leadership ability/personnel management skills

  • Excellent problem solving/analytical skills

  • Strong attention to detail

  • Sales management skills

  • Excellent safety record

  • Excellent driving record required (a 7-year Motor Vehicle Record will be reviewed)

  • Proven customer management ability strongly preferred

  • 7 years progressive management experience in soft drink/beverage industry or related industry strongly preferred

  • Excellent PC skills (MS Word, Excel, PowerPoint)

  • Ability to work a flexible schedule as needed

  • High School diploma required, college degree strongly preferred

CCBCC is an equal employment opportunity employer

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