Area Director Of Leisure Sales

The Area Director of Leisure Sales is responsible for maintaining and growing Transient Revenue for each assigned property with special emphasis on growing Leisure Consortia, BAR, Package, and Promotion revenues. The role will primarily focus on American Express Fine Hotels & Resorts, Capital One Premier Collection, Internova, Signature, The Edit by Chase, Virtuoso, and other applicable partnerships. The Area Director will liaise with Corporate Sales for Salamander Washington D.C. as needed. Responsibilities include targeting and securing new accounts, conducting direct sales calls, attending travel and trade show-related activities and property presentations to retail travel agencies and reservation call centers, in person and virtually. This position must actively communicate with each Sales Team, Director of Sales and Marketing, Reservations, Revenue Management and Marketing Teams as well as the Vice President of Leisure Sales.

ESSENTIAL JOB FUNCTIONS

• Increase transient revenue with a focus on retail agencies, consortia partnerships, packages, and qualified discount segments in assigned markets.

• Generate leads; respond to all customer inquiries and requests for pricing in a timely manner.

• Establish and maintain relationships with industry influencers and key strategic partners.

• Plan and execute sales calls, presentations and client entertainment with retail travel agents, luxury travel managers, and other intermediaries.

• Host and direct on-property Travel Partner FAM Trips, Site Inspections and Educational Tours.

• Develop and execute sales strategies to support revenue objectives of assigned hotels.

• Support and promote leisure packages, offers and promotions in conjunction with the Revenue Management and Marketing Teams.

• Monitor implementation of packages and offers with operational departments and deploy to luxury partnerships (i.e., FH&R, Virtuoso, Signature).

• Willing to be a team-player; collaborate with Corporate and Group sales teams as needed.

• Set and negotiate rates for special corporate/preferred and local volume negotiated accounts, with direction from Revenue Management, DOSM and Home Office Team.

• Execute additional projects and duties as assigned by the Home Office and property DOSMs.

• Travel as required based on the sales and marketing plan, focusing on retail travel agencies, Consortia, and other partnership accounts.

• Communicate VIP arrivals; ensure guests receive applicable amenities.

• Effectively manage the Transient Sales Budget for individual properties.

• Conduct monthly account review meetings with property DOSM and Home Office Team.

• Implement and promote marketing initiatives as outlined in the marketing plan for key accounts.

• Effectively cross-sell Resort outlets and revenue centers (i.e., spa, dining, and activities).

• Prepare account performance reports on a weekly, quarterly, and annual basis.

• Collaborate and communicate with Preferred Hotels & Resorts on a regular basis. Participate in Preferred Hotels & Resorts industry events when applicable.

• Conduct research on key account room night/revenue performance at competitive-set hotels.

• Monitor and understand the transient sales strategies and promotional programs of the competitive set as well as the strengths and weaknesses of each property.

• Willing to cross sell other Salamander properties when necessary.

• Consistently present a polished, professional image of the assigned properties and Salamander brand.

• Will be self-motivated, collaborative, ambitious, and driven for sales success.

EDUCATION/EXPERIENCE

• High school diploma or equivalent required.

• Bachelor's degree (B.A. or B.S.) from four-year college or university; or four years related experience and/or training; or equivalent combination of education and experience is preferred.

• At a minimum, must possess at least five (5) years related sales experience and training or an associate degree or equivalent from two-year college or technical school; or equivalent combination of education and related sales experience.

SPECIAL SKILLS

• Strong written and verbal communication skills.

• Knowledge of Delphi or Salesforce, Opera, and front office systems.

• Ability to create and interpret revenue reports used to lead the revenue management process.

• Ability to analyze STR reports, Hoteligence, Datavision, and other analytical tools for sales and revenue management.

• Overnight travel is required.

• May require evening, night, holiday, and weekend assignments on occasion.

• Strong computer skills including Microsoft Office Outlook, Word, Excel, Teams, and PowerPoint.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Salamander Collection is an equal-opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.