Area Director Of Community Development

JOB SUMMARY: The Area Director of Community Development is responsible for managing all aspects of agency marketing including managing a specific group of the marketing team, establishing and maintaining positive relationships with referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers as needed.

ESSENTIAL JOB FUNCTIONS:

• Direct all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives

• Ensure maximum third-party reimbursement through effective negotiation of service contract with managed care organization, government agencies and other payers

• Assist the Administrator in establishing agency volume projections in the annual budget and establishing allocations for the marketing department

• Monitor allocation of resources according to budgetary limitations

• Conduct market assessment and develop a comprehensive marketing plan designed to meet budgetary volume projections

• Employ marketing and promotional initiatives to achieve budgetary projections

• Establish and maintain positive working relationships with current and potential referral and payer sources

• Negotiate service pricing with providers using established financial and credit parameters approved by the V.P. of Business Development or C.F.O.

• Recruit, select, orient and directly manage members of the marketing team

• Build and monitor community, customer, payer and patient/client perception of the Hospice Location and a high-quality provider of services

• Provide leadership in strategic planning including identifying opportunities for additional or improved services to address unmet customer needs

• Maintain comprehensive working knowledge of Location Hospices markets including government agencies, major payer groups, key referral sources and competitors market positioning

• Maintain comprehensive working knowledge of community resources and assist customers in accessing community resources should services not be provided by the Hospice Location

• Monitor and report cost-effectiveness of marketing efforts

• Work under Vice President of Community Development on all HR, performance improvement plans and salary adjusts recommendations

Qualifications

REQUIRED EDUCATION & EXPERIENCE:

• Must have a high school diploma or equivalent, bachelors degree in a health related/ marketing field preferred

• Must have three (3) years of experience in a hospice setting

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Must have a proven ability to work within an interdisciplinary setting

• Must be able to conduct oral presentations to the community and one on one

• Must be skilled in establishing referral sources for the continued growth of the company

• Must understand the hospice philosophy

OTHER REQUIREMENTS:

• Must demonstrate an ability to supervise and direct professional and administrative personnel

• Must possess the ability to market aggressively and deal tactfully with customers and the community

• Must have knowledge of corporate business management

• Must demonstrate strong written and verbal communication skills, negotiation skills, public relations skills, problem solving skills and basic math skills

• Must demonstrate ability to work autonomously

• Must demonstrate strong organizational skills especially time management, assertiveness, flexibility and cooperation in performing job responsibilities

WORK ENVIRONMENT:

• Must be flexible in scheduling including evenings and weekends to ensure that patients and their families needs for hospice services can be met upon their timetables and schedules

• Must be willing to travel throughout Bristols hospice service areas

• Must have excellent personal hygiene and professional attire as this position represents the company throughout the community

• Must be a licensed driver with licensed automobile that is insured in accordance with organization/state requirements and is in good working order

• Must be willing to submit to a criminal background check as well as a drug/alcohol screening upon hire and periodically thereafter

PHYSICAL ENVIRONMENT:

• Walking/mobility, reaching, bending, lifting, grasping, pushing, pulling and fine hand coordination

• Ability to read and write in English

• Ability to follow written and oral instructions

• Must be able to perform prolonged or considerable walking or standing

• Must be able to lift up to 50 lbs. without assistance

• Must be able to see and hear with or without accommodations

• Potential exposure to occupational hazards including, but not limited to, infectious/contagious diseases, heat, cold, noise, hazardous substances and uncontrolled home environments

• May have to travel in inclement weather