Analytics Senior Analyst

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability.

We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

We Are:

Accenture Marketing Operations is the global managed services arm of Accenture Song. We activate and optimize hyper-relevant, data-driven, brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.

Advance your career in a fast-accelerating digital marketing agency on track to transform the industry and dominate the market. Disrupt, innovate, and change the way frictionless marketing strategy is delivered to clients at scale. Deploy new technologies and data-driven insights. Transform the performance of leading brands. Grow alongside our global talent network.

You Are:

Experienced in data analysis and analytics for ecommerce brands. Passionate about troubleshooting, solving problems for clients and driven to always optimize your workflow to be efficient and effective. The person in this role will thrive if they enjoy working in a dynamic and agile environment. Employees that are successful in this role are comfortable with autonomy and leading client work streams while also willing to work within the larger team to solution and deliver projects at scale.

The Work:

• Implement marketing tags and event tracking in Google Tag Manager.

• Own Google Analytics 4 and Google Analytics Enhanced Ecommerce setup through GTM for website builds and migrations. This role requires participation in website builds analytics implementation and migration as well as retainer work for ongoing optimization and strategy.

• Own analytics data analysis for clients and recommend tactics for additional measurement, optimizations, and client strategy, developing slide decks and client facing reports to summarize analysis and effectively present material to internal teams and external clients.

• Work directly with clients and internal strategy team to present research, reporting, and prioritization of initiatives serving as resident subject matter expert in optimization and analytics

• Analyze data to improve customer acquisition and improve customer retention packaging analysis into digestible outputs based on the needs of the project formal report PDF with notes, slide deck, Excel workbook, etc.

• Extracts and analyzes data and uses critical thinking to uncover valuable insights and propose strategic business recommendations, researching and documenting commerce benchmark data, UX trends, and new growth marketing tools useful to deliver value to clients.

• Key stakeholder in Conversion Rate Optimization (CRO) discovery and reporting processes through tracking, analytics strategy, and articulating reasoning of recommendations.

• A/B testing and personalization goal setting, roadmap and strategy for clients utilizing Google Optimize, VWO, Dynamic Yield, etc.

• High level of involvement in client roadmaps, working closely with agile teams, UX designers and front-end developers, including collaboration with the development through integration of automated tracking strategies.

• Monitor and measure ROI of all Conversion Rate Optimization priorities.

• Accurately scopes work all technical outputs analysis, reports, A/B tests, audits.

Here's what you'll need:

• Minimum 3 years of experience in data analytics for ecommerce or digital marketing.

Bonus Points For:

• In depth expertise with Google Analytics and ecommerce data tag set up and management;

• Prior ecommerce/digital marketing agency experience in Google Tag management delivery for clients;

• Experience using Google Tag Manager to implement event tracking, marketing tags and Google Analytics ecommerce tracking;

• Strong data analysis skills using Excel and Google Sheets;

• Ability to effectively visualize data in various forms slide decks, Google Data Studio, Sisense Data Cloud, finger paintings and the ability to communicate data driven storytelling and decision-making;

• Ability to converse in measurement of web analytics;

• Proactive communicator with internal teams to ensure full visibility of task management, deliverable timelines, and action items requiring client attention;

• Strong time management skills and proven appetite for continuous learning.

Travel:

Minimal travel is expected for this position (<10%).

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, New York or Washington as set forth below.

We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location Annual Salary Range

California $54,500 to $162,000

Colorado $54,500 to $140,000

New York $50,500 to $162,000

Washington $58,100 to $149,000

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