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About This Role:
The Analytics Client Manager provides structured and personalized service for B2B and B2C subscribers of Forrester's program of syndicated business and consumer studies, which target to track insights on the priorities, goals, adoption trends, and purchase journeys of evolving enterprise technology buyers and the ways in which technology impacts consumers' attitudes, behaviors, and motivations.
This role entails an expertise in working with clients and data, drawing client-specific relevance from analytics findings, and creating compelling data presentations from Forrester's global survey portfolios.
We are looking for someone with a functional knowledge of data analytics models and statistical methods and quantitative analyses to help clients understand consumer trends. The candidate must be eager to learn Forrester's thought leadership around technology trends and articulate our value proposition on analytical offerings and its frameworks.
You will act as a strategic research partner for a portfolio of technology and telecommunications clients and build strong client relationships by aligning customer insights from Forrester's business and consumer data to key strategic initiatives and tactical business questions.
You must meet clients' requests and proactively work to build and execute on an analytics engagement strategy that generates measurable results and helps retain and grow Forrester's relationship with the client.
Manage data client relationships portfolio to support renewals and revenue under management.
Respond to client requests for specific data segmentations, analytics, and insights - and help clients apply those insights and concepts to their business initiatives.
Implement a 12-month engagement strategy and work with analysts, consulting, and delivery teams to execute on plans related to Forrester's consumer data offerings.
Provide proactive and professional relationship management to clients, including participating in account planning/strategy alignment, sales renewals, and face-to-face client meetings.
Identify opportunities to grow Forrester's data relationship with the client through intelligent questioning and understanding of clients' business goals.
Consistently manage client expectations, ensure delivery of the highest quality service, and solicit and act on client feedback.
Provide input to product deliverables, survey content, and development teams on client/market requirements and gaps in Forrester's current coverage versus client needs.
A BA or a BS degree and a strong academic record.
Three to five years of related experience in market research, marketing, data analytics, or client management roles, preferably with research firms or interactive agencies.
A strong quantitative and analytical aptitude; the ability to interpret data and provide insight and an experience in linking data deliverables to business goals.
A firm understanding of client engagement processes and methodologies.
Confidence and credibility in interacting with clients of all levels and industry backgrounds.
Superior communication skills and a proven ability to develop well-written documents and presentations.
The ability to travel at least once per quarter to client sites in the US.
An experience with technology companies is a plus.
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Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
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