Analytics And Insights Strategist

Summary

The Analytics and Insights Strategist is responsible for consumer, customer, and user insights as well as analyzing the relationship between marketing performance and business impact. The role of Strategist, Analytics & Insights, reports to the Director, Marketing Intelligence and is specific to user behavioral and attitudinal insights across Buckle.com, our native mobile app, and other marketplaces such as Instagram or TikTok with product integration.

Beyond the Marketing Department, the Strategist, Analytics & Insights role will interface with business partners who seek to better understand our consumer, customer, and user, what they do and how they feel about it, across digital channels and marketplaces.

Essential Duties and Responsibilities

This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Demonstrate expertise with best-in-class understanding and ownership of Google Analytics or other analytics platform to effectively measure, analyze, and share actionable insights from accurate reporting.

• Act as key stakeholder in conversion rate optimization (CRO) by working with ecommerce and customer experience teams.

• Provide datapoints and input to develop and maintain a structured testing roadmap to continuously improve site and digital marketing performance.

• Work with digital and technology partners to identify and standardize digital tagging needs to appropriately track/analyze performance.

• Build analysis, data visualizations, and reporting that provides key insights required for decision making in the organization.

• Identify and execute opportunities to split test features and designs to improve overall website performance while tracking key KPIs for reporting needs.

• Turn relevant complex data into information to be shared with the business alongside meaningful insights that can drive action in the organization.

• Collaborate across teams to create recommendations on how to act on insights impacting website visitation and conversion.

• Embrace iterative, agile design-thinking ways of working to increase collaboration and agility within the Marketing Intelligence discipline, Buckle Strategy Lab practice, and Marketing Department as a whole.

• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.

• Special projects and other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

Bachelor's degree or equivalent in marketing, business, or similar discipline and two to four years of experience in marketing analytics, preferably for a high-volume retailer; or equivalent combination of education and experience. Experience in the retail vertical working with fashion, lifestyle or apparel brands with complex stakeholder ecosystems and business seasonality highly desired.

Additional Skills/Qualifications

Customer Analytics

• Advertising Analytics

• Channel Analytics

• Cluster Analysis

• Customer Analysis and Segmentation

• Customer Data Platform & Integration

• Customer Information Quality and Cleansing

• Customer Insight & Marketing Analytics

• Customer Lifetime Value

• Customer Master Data Management

• Market Mix Modeling

• Marketing Analytics and Reporting

• Marketing Effectiveness

• Marketing Research Analysis

• Marketing Return on Investment

• Multi-Channel Customer Data Integration

Platforms/Tools (Preferred)

• SQL (2+ years)
• Google Analytics platform (e.g., GA4, GA360)
• Power BI or similar (e.g., Tableau)
• Monetate or similar A/B testing software

Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Ability to operate a motor vehicle and complete errands based on business needs.

Work Environment

While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity

Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.

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