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Analytic Consultant 4 - Marketing Measurement Analyst

Expired Job

Wells Fargo Sioux Falls , SD 57101

Posted 3 months ago

Job Description:

At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo's Chief Administrative Office (CAO) consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, Stakeholder Relations, and the CAO Integration and Planning Office.

This position will support our marketing campaigns under both categories of customer insight and education as well as customer deposit needs. It will play a key role in collaborating with our business partners in campaign test & design primarily around the direct mail and email channels with the potential to integrate digital and ATM touch points for holistic customer experience. There will also be monitoring and creating analytic testing of customer contact systems performance and customer experience.


  • Creating DOE (Design of Experiment) and analytics plans with Deposit oriented campaigns and collaborating with business partners to set parameters around specific key learnings within broader campaign

  • Work with financial partners to interpret campaign results into overall campaign financial goals (ROI/NPV/etc)

  • Quickly build an understanding around Credit Options Guide and FICO OPEN Access models and philosophy and develop analytics plans with business partners to understand value derived by customer as well as marketing campaigns for these very same programs to create awareness

  • Gain system and business process expertise and act as a knowledge resource within the team for both cross credit and PVSI (deposit) framework

  • Create insights with customer Financial Health Campaigns as well as overarching, holistic customer profile with Credit Options Guide and FICO OPEN ACCESS to understand value prop for customer long term

  • Test and Control understanding around sizing for statistical significance of test reads for setting up proper marketing tests with our marketing partners and regression testing for sometimes more ambiguous reads on the back end of the campaign

  • Work with our business partners at all stages of campaign support (campaign forecasting, design of experiment and analytics plan, intra/post campaign reads as well as post campaign performance deep dives)

  • Demonstrated ability to prioritize effectively and learn quickly in a rapidly changing environment and function efficiently under short deadlines

  • Analytics involved generally span multiple functional areas/business lines/data sources

  • May work with Audit, Legal and Compliance to ensure adherence to data management/data governance regulations and policies

  • Create analysis with data that may be very large, structured or unstructured, and from multiple sources

  • Create and present analytics plans and final analytics decks with senior leaders

  • Collaborate with others, work independently, initiate action, and accept challenging assignments

  • Utilize SAS or SQL languages with demonstrated proficiency using multiple, largescale database including Teradata/Oracle

  • Evaluate, recommend and implement strategies for developing and utilizing technical resources to enable initiatives that predict, improve and measure business success

Preferred location(s): Charlotte, NC; Des Moines, IA; Minneapolis, MN; Sioux Falls, SD. Other Wells Fargo Locations may be considered.

Who We Are:

  • Learn more about Wells Fargo

  • Learn more about Data & Analytics Career Video

Required Qualifications

  • 6+ years of experience in one or a combination of the following: reporting, analytics, or modeling; or a Masters degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis and 4+ years of experience in one or a combination of the following: reporting, analytics, or modeling
  • 3+ years of SQL experience
  • 1+ year of Teradata experience

Desired Qualifications

  • Extensive knowledge and understanding of research and analysis

  • Strong analytical skills with high attention to detail and accuracy

  • Excellent verbal, written, and interpersonal communication skills

  • 2+ years of SAS experience

  • Advanced Microsoft Office skills

Other Desired Qualifications

  • Campaign experience working with test/control populations and properly sizing for statistically significant reads

  • Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important

  • Ability to think creatively to find innovative solutions to complex analytical questions

  • Ability to interact with integrity and a high level of professionalism with all levels of team members and management

  • Digital Marketing Experience and/or marketing measurement experience

  • Strong presentation skills

Street Address

NC-Charlotte: 301 S Tryon St

  • Charlotte, NC

IA-West Des Moines: 7001 Westown Pkwy

  • West Des Moines, IA

MN-Minneapolis: 600 S 4th St

  • Minneapolis, MN

MO-Saint Louis: 1 N Jefferson Ave

  • Saint Louis, MO

SD-Sioux Falls: 4811 N 4th Ave

  • Sioux Falls, SD


All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.


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Analytic Consultant 4 - Marketing Measurement Analyst

Expired Job

Wells Fargo