Analyst/Senior Analyst, Marketing Product Communications

American Airlines Fort Worth , TX 76102

Posted 11 months ago

Location: AA Headquarters 1 (DFW-HDQ1)

Additional Locations: None

Requisition ID: 28864


Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You've come to the right place.

You don't have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.

What does it take to join us? We're glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.

Fortunately, we're building on almost a century of innovation and firsts in our industry and we plan to continue that tradition of excellence.

About The Job

This job is a member of the Customer Experience/Premium Services team within the Marketing & Loyalty Division. This position will be responsible for communicating product launches, provisioning updates, operational changes and other items to our frontline team members and various internal teams.

Specifically, you'll do the following:

  • Works cross-functionally with Flight Service, Premium Customer Services, Integrated Marketing and other business units to plan and develop internal communications for frontline team members

  • Strategizes creative and innovative thinking to deliver messaging to internal teams

  • Conducts focus groups and internal surveys that help determine communication strategy and messaging

  • Generates awareness and buy-in for initiatives among the front line teams so they can provide support and serve as ambassadors for such initiatives with our customers

  • Serves as the line of communication between marketing and frontline teams to assist in developing tools that support product sales for internal sales teams

  • Collaborates with Customer Experience and Corporate Communications teams to align on messaging and additional opportunities to educate/inform team members


Required Qualifications

  • Bachelor's degree in relevant field or equivalent experience/training

  • 2-3 years of experience in Copywriting, Mass Communications, Public Relations, or Marketing

  • Dynamic, independent self-starter

  • Excellent planning and project management skills

  • Ability to manage several deadlines at one time

  • Ability to present solutions strategically and creatively

  • Strong attention to detail with the ability to make connections across functional areas

  • Efficient with Microsoft Office products (Word, PowerPoint, Excel)

Preferred Qualifications

  • Familiarity with Customer Experience and Premium Services products (lounges, airports, inflight entertainment and connectivity, soft goods, etc.)

  • Familiarity or previous involvement/interaction with frontline work groups

  • Experience in a communications role

  • Experience presenting to all levels of an organization

Additional Locations: None

Requisition ID: 28864

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

Job Segment: Communications, Marketing Communications, Product Marketing, Project Manager, Marketing, Technology

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Analyst/Senior Analyst, Marketing Product Communications

American Airlines