Analyst, Social

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

Ogilvy New York is searching for a Social Media Analyst - someone who loves connecting social data with business results, to help steer the direction for our clients.

What You'll Do

• Strategically analyze content performance to help inform how we optimize creative and our strategic approach

• Benchmarking to gauge performance over time and throughout campaign timelines

• Work closely with your teams to develop measurement plans, establishing brand goals and KPIs

• Social listening to uncover insights that strategists can use to inspire creative teams to develop award-winning work

• Audience analysis that contributes to persona development, illuminating who it is we're targeting

• Convey the story the data is telling, taking numbers to insights and walking teams through findings in a narrative way

• Co-own and support the development of data products as new offerings across our portfolio of brands

• Contribute to thought leadership in the Data & Analytics space, helping to establish Ogilvy's authority in the world of Cultural Intelligence

• Collaborate with cross-functional teams across Strategy, Influence, PR, Media, and Creative to help translate and visualize complex data sets into clearly articulated insights

• Dive into a mix of raw data from native social media channels and outputs from third-party and proprietary analytics and listening tools, synthesizing the most salient learnings, tying insights back to business results

• Make an impact across multiple client accounts and simultaneous asks, appropriately and strategically prioritizing and deprioritizing as needed, communicating delivery timelines with teams

What You'll Need

• 2+ years of professional experience using Tableau, Power BI, Google Data Studio, Sprinklr, and similar tools.

• Proven skill in extracting insights and visualizing learnings from large, technical data sets, and communicating recommendations to varied audiences including senior leadership and academics in a clear and concise way

• Ability to work with multiple cross-functional partners simultaneously, and conversely, leading projects independently

• Demonstrated experience thinking strategically about complex projects, developing thoughtful recommendations and action plans

• Proven ability to learn technical skills independently and proactively. Think: certifications, bootcamps, trainings, and the like

• Bachelor's degree preferred relating to digital marketing, business analytics, marketing analytics, CIS and similar.

Please be prepared to share a portfolio of work. This can include dashboards, reporting templates, insights included in a creative brief, and examples you feel showcase your skills best.

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.