Analyst, Social Engagement & Intelligence

WPP PLC Chesterbrook , PA 19087

Posted 6 days ago

Description

Position at CMI Media Group

Join our Social Center of Excellence as the Analyst, Social Engagement & Intelligence, and play a pivotal role in shaping the social media strategies of our high-tier clients. You will dive deep into data analytics, providing actionable insights to enhance the effectiveness of social campaigns across various platforms. This role requires a blend of analytical and technical skills, as well as strategic thinking to support our commitment to data-driven results.

Key Responsibilities:

  • Collaborate with teams across Social Engagement, Social Intelligence, and Paid Social to develop an integrated approach to social media measurement and reporting.

  • Utilize advanced analytics tools to mine data, identify trends, and generate insights to support business decisions and optimize social media campaign performance.

  • Implement and oversee the delivery of strategic analyses, ensuring clarity and relevance to client objectives.

  • Engage in the continuous enhancement of our measurement capabilities, including the adoption of new tools and partners.

  • Develop and manage comprehensive dashboards and reports, tailoring the delivery to meet client needs and project requirements.

  • Maintain efficient workflows, manage multiple projects, and ensure timely delivery of all assignments.

  • Innovate and optimize reporting structures and processes, contributing to best practices in social media analytics.

Primary Accountabilities:

  • Forge and articulate a clear vision for integrated social media measurement.

  • Deliver data-driven recommendations that align closely with client goals.

  • Build and refine a world-class social media reporting function.

  • Consistently achieve project timelines and quality standards.

Qualifications:

  • 2-3 years of experience in online marketing, web analytics, or a related field; direct experience in digital or social media performance analysis highly preferred.

  • Proficiency with social media management tools such as Sprinklr or Khoros required.

  • Strong project management skills, with a proven ability to manage multiple tasks simultaneously without compromising on quality.

  • Effective communicator with a knack for presenting complex results in an understandable format.

  • Advanced skills in Microsoft Office, particularly Excel and PowerPoint; familiarity with Tableau, Google Analytics, and Adobe Omniture advantageous.

  • Experience in or knowledge of the Pharma industry is a plus.

ALL FOR GOOD

CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.


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