Analyst, Social And Creative Insights

VML New York , NY 10007

Posted 1 month ago

VMLY&R is all about putting everything you are into everything you do. We're a full-service advertising agency that thrives on moving brands forward by inspiring a human connection.

We're looking for a creative analyst to help clients identify audience and cultural insights and to measure the impact of creative and social activations. This person will support internal VMLY&R audiences and our client stakeholders.

Responsibilities

  • Analyze social and cultural trends using social listening and audience identification tools

  • Deliver audience and cultural insights that lead to creative and social media activations

  • Recommend engagement strategies with audiences based on data-driven social/cultural insights

  • Partner with community managers, creative teams, business leads, and clients to optimize and improve performance of digital/social campaigns

  • Demonstrate problem-solving ability with emphasis on drawing inferences with data

  • Monitor and evaluate key brand performance metrics

Required Skills & Experience

  • Passionate about social media

  • Detail-oriented and thorough

  • Analytical and decisive

  • Excellent critical thinking and reasoning skills

  • Business-savvy and team-oriented

  • Able to effectively communicate verbally and in writing

  • Able to listen to stakeholders and provide solutions

  • Strong work ethic and integrity

  • One to two years of experience doing research or working with data (ideally with social, web, or other marketing analytics data)

  • Experience in data analysis and report generation a plus

  • Basic understanding of internet marketing, interactive marketing concepts and strategies

  • Hands-on experience with web analytics platform(s) (Adobe, Google Analytics, etc.)

  • Hands-on experience with social listening and analytics platform(s) (Crimson Hexagon, Spredfast, Talkwalker, Sysomos, etc.)

  • Proficiency in Microsoft Excel

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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Analyst, Social And Creative Insights

VML