Analyst, SEO

IPG Mediabrands New York , NY 10007

Posted 2 months ago

Position Summary

The search engine optimization (SEO) analyst is responsible for helping Reprise Media clients improve their visibility in organic search results and social media channels. The SEO analyst assists in researching and recommending SEO and social media optimization campaigns for Reprise Media's enterprise client roster. The job requires an understanding of the evolving best practices for content strategy, technical analysis, and social optimization. The position will be responsible for conducting research as well as testing new tools, techniques, and ranking factors.

Job Responsibilities

  • Research keyword recommendations based on a variety of factors

  • Develop webpage and social media asset optimizations

  • Compile reports with a solid understanding of Excel spreadsheet formulas

  • Pull data from multiple platforms (e.g. Google Analytics, Adobe Analytics, Webtrends, Google Search Console, Bing Webmaster Tools, BrightEdge)

  • Perform outreach for link building and reclamation

  • Create visual and semantic sitemaps

  • Work efficiently through task lists and utilize project management tools

  • Support business development and account teams as needed in SEO sales and presentations

  • Present new tools and summarize industry articles to the internal team Perform other optimization duties as needed

Desired Skills & Experience

  • Bachelor's degree or equivalent experience

  • 1+ years of experience in SEO

  • Expertise with Microsoft Office, especially Excel

  • Understanding of basic web development technologies with the ability to tweak HTML

  • Ability to explain why and when certain search results appear for various queries

  • Comprehension of content categorization, technical optimization, and link building concepts

  • Experience with Fortune 1000 brands and/or within an agency environment

  • Innovative thinker and intuitive learner

  • Excellent research and writing skills with an attention to detail

  • Ability to multitask and handle other duties as assigned

  • Knowledge of social media, mobile, and search engine marketing (SEM)

Spanish or French proficiency is a plus

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email

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Analyst, SEO

IPG Mediabrands