The search engine optimization (SEO) analyst is responsible for helping Reprise Media clients improve their visibility in organic search results and social media channels. The SEO analyst assists in researching and recommending SEO and social media optimization campaigns for Reprise Media's enterprise client roster. The job requires an understanding of the evolving best practices for content strategy, technical analysis, and social optimization. The position will be responsible for conducting research as well as testing new tools, techniques, and ranking factors.
Research keyword recommendations based on a variety of factors
Develop webpage and social media asset optimizations
Compile reports with a solid understanding of Excel spreadsheet formulas
Pull data from multiple platforms (e.g. Google Analytics, Adobe Analytics, Webtrends, Google Search Console, Bing Webmaster Tools, BrightEdge)
Perform outreach for link building and reclamation
Create visual and semantic sitemaps
Work efficiently through task lists and utilize project management tools
Support business development and account teams as needed in SEO sales and presentations
Present new tools and summarize industry articles to the internal team Perform other optimization duties as needed
Desired Skills & Experience
Bachelor's degree or equivalent experience
1+ years of experience in SEO
Expertise with Microsoft Office, especially Excel
Understanding of basic web development technologies with the ability to tweak HTML
Ability to explain why and when certain search results appear for various queries
Comprehension of content categorization, technical optimization, and link building concepts
Experience with Fortune 1000 brands and/or within an agency environment
Innovative thinker and intuitive learner
Excellent research and writing skills with an attention to detail
Ability to multitask and handle other duties as assigned
Knowledge of social media, mobile, and search engine marketing (SEM)
Spanish or French proficiency is a plus
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
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