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Analyst/ Senior Analyst, Digital Marketing (Site Marketing)

Expired Job

American Express New York , NY 10007

Posted 5 months ago

The American Express Global Commercial Services (GCS) business unit is a leading industry player in the United States and supports businesses with a wide range of differentiated products and services. The GCS Digital Marketing team's goal is to be the center of excellence in delivering significant Card Member value through meaningful interactions at every touch point. We foster high levels of Card Member satisfaction and long term engagement with our Small Business customers via a range of digital channels.

As the Analyst/Sr. Analyst, Digital Marketing, you will be responsible for optimizing our site and application experience for Small Business Customers. One key focus area will be owning the Employee Card application experience and helping to deliver critical business results.

Key Responsibilities:

  • Work closely with partner teams to maintain and enhance the capabilities/marketing content for various digital assets that our team owns, with the opportunity to provide recommendations for new customer experiences

  • Track the performance of our digital assets on a daily basis in order to identify specific drivers behind these metrics and develop key insights to enable decision-making

  • Own the monthly reporting and consolidation of the Digital Marketing team results, which are a key input for senior management meetings

  • Support the launch of partner team's marketing campaigns by building unique entry points and ensuring all digital assets remain compliant

  • Lead an external agency and other internal partner teams to develop a robust Test and Learn plan for enhancing our digital assets, with the goal of uncovering insights that will help fuel growth

  • Support the application creation/testing and communication strategy for a new initiatives that make our digital assets available to a wider customer base

  • Incredibly organized, highly-detailed individual who is comfortable navigating complex processes to deliver on tight timelines

  • Ability to manage multiple projects simultaneously, own projects from end-to-end, and lead various stakeholder groups to drive operational excellence

  • Exceptional attention to detail experience ensuring flawless execution in an environment with a significant amount of complex information and competing stakeholder priorities

  • Experience managing a marketing campaign from kickoff to deployment

  • Comfortable with analyzing data, with the ability to translate complex business results or events into insights and make recommendations for leadership action

  • Effective communicator with strong interpersonal, oral and written communication skills

  • Digital expertise preferred

  • Experience with email and/or online channels and capabilities (e.g. A/B Tests, Omniture, Google Analytics, SalesForce, etc)

  • Experience with digital marketing analytics reporting

  • Experience growing and managing an end to end digital marketing campaign

  • Adept at learning systems

  • Positive attitude, flexible/adaptable to change, and sense of humor

  • Bachelor's Degree required

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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Analyst/ Senior Analyst, Digital Marketing (Site Marketing)

Expired Job

American Express