Analyst Paid Social

Analyst, Paid Social

About the Team

You will be a member of the centralized Paid Digital Advertising team, where you will be part of the Paid Social Marketing team responsible for the in-house management of our Social programs (Meta, TikTok, Snapchat, Pinterest, etc.) across all 8 Williams-Sonoma Inc. Brands and International sites.

About the Role

We are looking for an experienced Paid Social marketer responsible for the strategy, execution, and optimization of our Paid Social programs across Williams-Sonoma, Inc., with a focus on driving growth, reaching new customers, maximizing ROI, and improving brand recognition and perception.

You're excited about this opportunity because you will...

• Lead the media planning, build, and activation of ad campaigns, audiences, and creative within paid social platforms and advertising management tools

• Own daily campaign pacing and budget optimization, ensuring optimal allocation to meet or exceed set KPIs

• Regularly monitor campaign metrics (ROAS, CVR, CPC, CPM) while adjusting targeting, bidding, and creative elements to optimize performance

• Generate regular performance reports and derive data-driven insights to make recommendations on go-forward strategy

• Assist Sr. Analyst in ad hoc analyses, requiring the ability to interpret large amounts of data and synthesize key takeaways for non-media audiences

• Support ongoing creative, tactical and audience testing, with a focus on measuring incremental lift driven by strategic changes

• Play a role in vetting new campaign ideas, collaborating with internal CRM and brand eCommerce teams to align campaigns with seasonal and brand priorities

• Foster and maintain relationships with internal business partners and external vendors

Why you will love working at Williams-Sonoma, Inc.

• We're a successful, fast-growing company with an entrepreneurial vibe

• A technologically and data-driven business

• Competitive salaries and comprehensive health benefits

• We're at the forefront of tech and retail, redefining technology for the next generation

• We're passionate about our internal and external clients and live/breathe the client experience

• We get to be creative on a daily basis

• A smart, experienced leadership team that wants to do it right and is open to new ideas

• We believe in autonomy and reward taking initiative

• We have fun!

We're excited about you because you have...

• A Bachelor's Degree in Marketing or related field, or equivalent years of experience

• 1+ year of experience managing Paid Social media campaigns across platforms like Facebook, TikTok, Snapchat, Pinterest, etc.

• Familiarity with tools for social media management, analytics, and reporting

• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously

• A high attention to detail, and are well-organized and deadline-oriented

• Strong analytical skills with the ability to interpret data and draw actionable insights

• Excellent written and verbal communication skills

• A strong desire to collaborate and influence, and enjoy being part of a team

Our Mission Around Diversity, Equity & Inclusion

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.

Benefits Just for You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

• A generous discount on all Williams-Sonoma, Inc. brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial, and emotional health

Your Journey in Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops and learning programs

• Speaker series

The expected starting pay range for this position is $69,000 - $77,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.