Analyst, Paid Search

Moxie Chicago , IL 60602

Posted 2 weeks ago

Job Description:

The Search Analyst is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. This level also requires participation in and excel at both our agency wide entry-level training program as well as our search specific training track.

  • Gather research necessary to build a new campaign

  • Assist the manager in gathering necessary data for plan development

  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

  • Primary party responsible for trafficking approved plan

  • Monitor and maintain campaign budgets, pacing and bid adjustments

  • Active monitoring and management of performance and competitive landscape

  • Monitor and optimize paid search performance to meet business objectives

  • Develop optimization recommendations

  • Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

  • Implementation of optimizations and/or testing plans

  • Pulling and analyzing data to inform campaign reporting and helping to build insights

  • Responsible for granular maintenance of monthly billing cycle

  • Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team

  • Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends

  • Work closely with manager to establish priorities and manage workload

  • Timely delivery of all work

  • Stay informed on search industry trends and new tools and ad formats

  • Successful completion of training programs and requisite certifications

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Analyst, Paid Search

Moxie