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The Analyst, Optimization and Testing will support designing and tracking AB tests on key CNN Digital platforms. The ideal candidate will be able to define and design tests that will give CNN Digital cross functional teams insights on targeting future audiences as well as providing insights on how to improve and optimize CNN Digital products.
The Optimization and Testing Analyst will report to the Sr. Manager of Optimization and Testing on the Audience Development & Analytics team at CNN Digital. This role is primarily responsible for supporting AB Testing efforts across CNN, partnering with Product, Editorial, and other stakeholders teams to define, implement and analyze results of Tests and make recommendations.
The Optimization and Testing Analyst will have a detailed understanding of experiment design, media analytics and AB testing implementation and results analysis
The analyst should be able to balance business and editorial objectives by testing and optimizing editorial content in real-time
He/She should have a passion for data and be able to analyze content performance and audience behavior
Provide key stakeholders in Product, Editorial, Sales and Operations with actionable insights that will help them to effectively target, engage, and monetize our best customers and/or content
Ongoing tracking reports and analysis to evaluate experiment results and present to key stakeholders
Champion cutting edge approaches to testing and optimization across CNN Digital teams
Bachelor's degree in Computer Science, Software Engineering, Mathematics or a comparable field
Experience in A/B and Multivariate testing and personalization campaigns, ideally with Optimizely
Creating and testing hypotheses based on insights from audience targeting and analyses
Good understanding and experience with AB/MVT testing methodologies and analysis
Strong analytical skills to assess data, draw conclusions and make recommendations
Demonstrated experience leverage large data sets, performing statistical analysis, and turning data into insights
Significant knowledge of the digital media space, including the digital business models and the display advertising business Significant knowledge of the digital media space, including the digital business models and the display advertising business
Strong working knowledge of analytics platforms, eg Adobe Analytics, Chartbeat
Experience with, or knowledge of, data visualization tools (i.e. Tableau or Looker a plus)
Passionate about interpreting data into recommendations and insights with the ability to clearly translate that information to all layers of the organization
Excellent organization, multi-tasking, prioritization and scheduling skills and practices
Experience working in a global editorial organization is not required but is strongly preferred Ability to thrive in a fast-paced newsroom environment
Strong communication, presentation and organizational skills and ability to collaborate and work well with cross functional teams. Extremely proficient in Microsoft Excel
The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences
Interest in working in a lean environment within a large organization, where continuous innovation is desired and ambiguity is the norm
Paid time off every year to volunteer
Access to well-being tools, resources, and freebies
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