Analyst, Optimization & Testing

Time Warner, Inc. Atlanta , GA 30301

Posted 1 week ago

CNN Story

This is our story We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

The Job

The Analyst, Optimization and Testing will support designing and tracking AB tests on key CNN Digital platforms. The ideal candidate will be able to define and design tests that will give CNN Digital cross functional teams insights on targeting future audiences as well as providing insights on how to improve and optimize CNN Digital products.

The Optimization and Testing Analyst will report to the Sr. Manager of Optimization and Testing on the Audience Development & Analytics team at CNN Digital. This role is primarily responsible for supporting AB Testing efforts across CNN, partnering with Product, Editorial, and other stakeholders teams to define, implement and analyze results of Tests and make recommendations.

The Daily

  • The Optimization and Testing Analyst will have a detailed understanding of experiment design, media analytics and AB testing implementation and results analysis

  • The analyst should be able to balance business and editorial objectives by testing and optimizing editorial content in real-time

  • He/She should have a passion for data and be able to analyze content performance and audience behavior

  • Provide key stakeholders in Product, Editorial, Sales and Operations with actionable insights that will help them to effectively target, engage, and monetize our best customers and/or content

  • Ongoing tracking reports and analysis to evaluate experiment results and present to key stakeholders

  • Champion cutting edge approaches to testing and optimization across CNN Digital teams

The Essentials

  • Bachelor's degree in Computer Science, Software Engineering, Mathematics or a comparable field

  • Experience in A/B and Multivariate testing and personalization campaigns, ideally with Optimizely

  • Creating and testing hypotheses based on insights from audience targeting and analyses

  • Good understanding and experience with AB/MVT testing methodologies and analysis

  • Strong analytical skills to assess data, draw conclusions and make recommendations

  • Demonstrated experience leverage large data sets, performing statistical analysis, and turning data into insights

  • Significant knowledge of the digital media space, including the digital business models and the display advertising business Significant knowledge of the digital media space, including the digital business models and the display advertising business

  • Strong working knowledge of analytics platforms, eg Adobe Analytics, Chartbeat

  • Experience with, or knowledge of, data visualization tools (i.e. Tableau or Looker a plus)

  • Passionate about interpreting data into recommendations and insights with the ability to clearly translate that information to all layers of the organization

  • Excellent organization, multi-tasking, prioritization and scheduling skills and practices

  • Experience working in a global editorial organization is not required but is strongly preferred Ability to thrive in a fast-paced newsroom environment

  • Strong communication, presentation and organizational skills and ability to collaborate and work well with cross functional teams. Extremely proficient in Microsoft Excel

  • The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences

  • Interest in working in a lean environment within a large organization, where continuous innovation is desired and ambiguity is the norm

The Perks

  • Paid time off every year to volunteer

  • Access to well-being tools, resources, and freebies

  • 2018 Best Company for Working Mothers

  • 2018 Best Company for Dads

  • An in-house learning and development team to help shape and grow your career

  • Part of the WarnerMedia family of powerhouse brands

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Analyst Optimization & Testing

Turner Broadcasting System, Inc.

Posted 1 week ago

VIEW JOBS 4/12/2019 12:00:00 AM 2019-07-11T00:00 Req ID: 169159 CNN Story This is our story We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. The Job The Analyst, Optimization and Testing will support designing and tracking AB tests on key CNN Digital platforms. The ideal candidate will be able to define and design tests that will give CNN Digital cross functional teams insights on targeting future audiences as well as providing insights on how to improve and optimize CNN Digital products. The Optimization and Testing Analyst will report to the Sr. Manager of Optimization and Testing on the Audience Development & Analytics team at CNN Digital. This role is primarily responsible for supporting AB Testing efforts across CNN, partnering with Product, Editorial, and other stakeholders teams to define, implement and analyze results of Tests and make recommendations. The Daily * The Optimization and Testing Analyst will have a detailed understanding of experiment design, media analytics and AB testing implementation and results analysis * The analyst should be able to balance business and editorial objectives by testing and optimizing editorial content in real-time * He/She should have a passion for data and be able to analyze content performance and audience behavior * Provide key stakeholders in Product, Editorial, Sales and Operations with actionable insights that will help them to effectively target, engage, and monetize our best customers and/or content * Ongoing tracking reports and analysis to evaluate experiment results and present to key stakeholders * Champion cutting edge approaches to testing and optimization across CNN Digital teams The Essentials * Bachelor's degree in Computer Science, Software Engineering, Mathematics or a comparable field * Experience in A/B and Multivariate testing and personalization campaigns, ideally with Optimizely * Creating and testing hypotheses based on insights from audience targeting and analyses * Good understanding and experience with AB/MVT testing methodologies and analysis * Strong analytical skills to assess data, draw conclusions and make recommendations * Demonstrated experience leverage large data sets, performing statistical analysis, and turning data into insights * Significant knowledge of the digital media space, including the digital business models and the display advertising business Significant knowledge of the digital media space, including the digital business models and the display advertising business * Strong working knowledge of analytics platforms, eg Adobe Analytics, Chartbeat * Experience with, or knowledge of, data visualization tools (i.e. Tableau or Looker a plus) * Passionate about interpreting data into recommendations and insights with the ability to clearly translate that information to all layers of the organization * Excellent organization, multi-tasking, prioritization and scheduling skills and practices * Experience working in a global editorial organization is not required but is strongly preferred Ability to thrive in a fast-paced newsroom environment * Strong communication, presentation and organizational skills and ability to collaborate and work well with cross functional teams. Extremely proficient in Microsoft Excel * The ability to perform with a high degree of autonomy, demonstrate creativity and problem-solving skills and communicate complex messages to diverse audiences * Interest in working in a lean environment within a large organization, where continuous innovation is desired and ambiguity is the norm The Perks * Paid time off every year to volunteer * Access to well-being tools, resources, and freebies * 2018 Best Company for Working Mothers * 2018 Best Company for Dads * An in-house learning and development team to help shape and grow your career * Part of the WarnerMedia family of powerhouse brands Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or prote Turner Broadcasting System, Inc. Atlanta GA

Analyst, Optimization & Testing

Time Warner, Inc.