Analyst, North America Web Analytics

Tiffany & Co. New York , NY 10007

Posted 2 months ago

Overview

The web analyst will own all aspects of North America ecommerce analytics and will be responsible for executing on reporting projects that support planning, execution and website optimization. Key partners will include members from the Global Marketing & Regional ecommerce teams.

This role will use Adobe Analytics.

Responsibilities

  • Own regional Ecommerce results reporting process and analysis for the North America region.

  • Conduct ad hoc analysis for internal partners as requested

  • Build ad hoc reports, dashboards, and perform deep dives upon need

  • Partner with cross-functional partners to improve understanding of underlying performance drivers and deliver actionable insights to inform business decisions

  • Proactively learn about the online customer experience and identify friction points and solutions with specific focuses on site merchandising, creative and internal linking strategies.

  • Incorporate industry web analytics best practices and methodologies (e.g., testing and behavioral targeting) to design actionable marketing tests.

  • Partner with global counterparts on the strategic direction of defining KPIs, and measurement methodology.

  • Own traffic and sales forecasts by channel

  • Own website sales forecast by merchandise collection and price strata

  • Partner on creation of media traffic and revenue benchmarks and goals

  • Act as a web analytics Center of Excellence for the region by developing global standards and frameworks to enable and empower business stakeholders to leverage data to inform their day-to-day business decision

  • Administer and train cross-functional partners on web analytics tools and enable self-service for basic reporting efforts

Qualifications

Required

  • Bachelor's degree

  • 2+ years in analytics related roles for a Retail focused company

  • Familiar with standard concepts, practices and procedures within digital marketing and eCommerce

  • Experience working with key analytics tools, expertise in Adobe Analytics required

  • Ability to gather, manipulate, and analyze large sets of data

  • Ability to transform data to create a story with actionable insights

  • Team player; ability to work with a diverse set of professionals

  • Ability to manage multiple projects and deliverables in a fast-paced environment

  • Excellent follow-through, prioritization skills, and attention to detail

  • Strong Excel and Powerpoint skills

  • Strong analytical and decision-making skills

  • Strong communication skills at all levels, both written and oral

  • Entrepreneurial mindset

  • Ability to multi-task and prioritize

Preferred

  • Experience working for a high performance global company
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Analyst, North America Web Analytics

Tiffany & Co.