The web analyst will own all aspects of North America ecommerce analytics and will be responsible for executing on reporting projects that support planning, execution and website optimization. Key partners will include members from the Global Marketing & Regional ecommerce teams.
This role will use Adobe Analytics.
Own regional Ecommerce results reporting process and analysis for the North America region.
Conduct ad hoc analysis for internal partners as requested
Build ad hoc reports, dashboards, and perform deep dives upon need
Partner with cross-functional partners to improve understanding of underlying performance drivers and deliver actionable insights to inform business decisions
Proactively learn about the online customer experience and identify friction points and solutions with specific focuses on site merchandising, creative and internal linking strategies.
Incorporate industry web analytics best practices and methodologies (e.g., testing and behavioral targeting) to design actionable marketing tests.
Partner with global counterparts on the strategic direction of defining KPIs, and measurement methodology.
Own traffic and sales forecasts by channel
Own website sales forecast by merchandise collection and price strata
Partner on creation of media traffic and revenue benchmarks and goals
Act as a web analytics Center of Excellence for the region by developing global standards and frameworks to enable and empower business stakeholders to leverage data to inform their day-to-day business decision
Administer and train cross-functional partners on web analytics tools and enable self-service for basic reporting efforts
2+ years in analytics related roles for a Retail focused company
Familiar with standard concepts, practices and procedures within digital marketing and eCommerce
Experience working with key analytics tools, expertise in Adobe Analytics required
Ability to gather, manipulate, and analyze large sets of data
Ability to transform data to create a story with actionable insights
Team player; ability to work with a diverse set of professionals
Ability to manage multiple projects and deliverables in a fast-paced environment
Excellent follow-through, prioritization skills, and attention to detail
Strong Excel and Powerpoint skills
Strong analytical and decision-making skills
Strong communication skills at all levels, both written and oral
Ability to multi-task and prioritize
Tiffany & Co.