Analyst, Marketing Channels

Exelon De Pere , WI 54115

Posted 6 months ago

PRIMARY PURPOSE OF POSITION

The Analyst, Marketing Channels is a strategic partner who collaborates with the Indirect and Associations groups to ensure our channel marketing programs are strongly aligned to company goals and objectives. The primary responsibilities include being a strategic partner to both the Indirect and Associations channels, and communicating Constellation's value to the market through marketing tools, digital platforms and campaigns. Focused efforts on driving acquisition and supporting retention and cross-sell initiatives to meet revenue targets. This role reports to the Manager of Marketing at Constellation.

PRIMARY DUTIES AND ACCOUNTABILITIES

  • Works directly with Directors and Managers of Indirect channels and Associations as a strategic partner to achieve retail goals. 20%

  • Develops overarching third-party marketing strategy that focuses on retail growth goals and connect all marketing and customer activities across product marketing efforts. 20%

  • Develop and understand Channel Advantage Program and Association Tier program and how to grow and communicate to partners, benefits and communication strategy benefits. 15%

  • Works with campaign manager to support acquisition and retention streams, as well as brand team for speaking opportunities. 10%

  • Manages the association assets such as landing pages, welcome kits, and coordinated campaigns. 10%

  • Works across the product development group to understand new product development and management and how to promote and differentiate products to our third-party channels. 10%

  • Work with branding, and communication team for industry events, speaking opportunities, customer events, and constellation.com and social media amplification. 10%

  • Contribution to the overall marketing team Scorecard, to include metrics and measurement. 5%

POSITION SPECIFICATIONS

  • Bachelor's Degree in Marketing

  • Minimum of 2 to 5 years in Marketing, marketing management, product management, email and campaign management planning or communications.

  • Proven leadership, credibility, interpersonal and team skills.

  • Excellent written and verbal communication skills; superior interpersonal ability; tact and diplomacy.

  • A proven track record of vision, creative thinking, and coordination of complex programs, including large-scale marketing automation.

  • Ability to multi-task and work well under deadline pressure with external and internal partners at all levels.

  • Executive presence and broad experience interacting with senior executives.

  • Ability to develop and implement short-and-long-term goals.

  • Ability to define problems, collect data, establish facts, and draw valid conclusions.

  • Goal orientation with a high level of energy, enthusiasm and dedication to brand vision and community stewardship preferred.

  • Ability to effectively plan, focus and execute innovative/creative partnerships preferred

Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.

VEVRAA Federal Contractor


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Intern De Pere WI

Belmark Inc

Posted 2 months ago

VIEW JOBS 9/11/2019 12:00:00 AM 2019-12-10T00:00 Interested in supporting a dynamic Marketing team? Does the label and packaging industry interest you? Belmark is currently seeking for an energetic and motivated Marketing Intern to assist with projects and activities to support the sales organization. The internship will start Fall of 2019. Belmark creates many of the labels, cartons, and flexible film we as consumers see daily when shopping for various items. Our primary markets are in the food and beverage industry. A nationally recognized company; our customers vary from small to large companies, and customer satisfaction is our primary goal. By following our company mission of speed-to-market, product development, service development and quality, we have created a company dedicated to our customers, and created a culture that values each of our employees. Position Overview * Supports the Marketing team. * Maintains marketing databases. * Prepare and review correspondences, some of which may be confidential. * Send requested marketing materials to sales representatives. * Complete all finishing sales sample requests for customers * Form printed piece into functional sales sample to meet customer specifications. * Complete sales samples on time and according to customer specifications. * Learn the role, master the role and improve the role prior to the completion of your internship. * Progress to a point of making contributions to the organization that would be comparable to those of a full time Marketing team member. * May perform other duties/special assignments as assigned by supervisor. Position Requirements * Student enrolled full time at an accredited university pursuing a bachelor or associates degree. Some applicable majors may include: Business Management, Communications, Marketing. * Knowledge of and ability to effectively utilize the English language. * Must be able to communicate providing verbal and written feedback in professional and understanding manner. * Must be able to analyze many variables and choose the most effective course of action for the organization at any given point in time. * Ability to meet deadlines. * Must adapt well to change and thrive in a fast paced, dynamic environment. * Ability to add, subtract, multiply and divide whole numbers, decimals and fractions. * Ability to read, comprehend and follow implicit and explicit written and oral directions. * Must be able to simultaneously manage numerous projects. * Ability to operate a computer and a variety of standard office equipment. * Regular attendance is required. May be required to work some overtime. Our interns enjoy working in the fast-paced, friendly environment, while making substantial contributions to the departments they work in. Some other benefits include: * On-site health clinic * On-site fitness center * Company paid community events Belmark Inc De Pere WI

Analyst, Marketing Channels

Exelon