Analyst III - Consumer Insights - Food Lion

Delhaize America Salisbury , NC 28145

Posted 4 weeks ago

Position Summary:

This position will support and lead a wide variety of market research and customer insights related to primary and secondary projects, including analysis and dissemination to internal stakeholders. The successful candidate is expected to integrate the voice of the customer in the day-to-day tactics as well as the overall strategy of the Food Lion banner in order to support the decision-making process regarding product designs, prices, and promotions. The ideal candidate should be able to analyze autonomously qualitative and quantitative data, trends, strategies, and competition aiming at increasing the competitiveness of the organization.

Duties and Responsibilities:

Collecting and analyzing data on consumers, competitors and market place and consolidating information into actionable items, reports, and presentations

Analyzing and reporting eCommerce, web analytics, and panel reporting tools (Similarweb, Comscore, Hitwise, AWS, .etc).

Collect data on consumers, competitors and market place and consolidate information into actionable items, reports, and presentations

Compile and analyze statistical data using modern and traditional methods to collect it

Perform a valid and reliable market research SWOT analysis

Interpret data, formulate reports and make recommendations

Use online web-based survey tools, including survey design, programming, management, and reporting of research projects.

Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation

Requirements Basic Qualifications

3-6 years

BSC or above in business, social sciences or similar fields

Preferred Qualifications:

5+ years of experience in research & data analytics

BSC or above in business, social sciences or similar fields

Education:

BSC or above in business, social sciences or similar fields

Experience:

Market research, Analytics

Solid experience making data-driven strategic recommendations

Skills and Abilities:

(Skills needed to execute job duties)

Understanding of business objectives and designing surveys to discover prospective and existing customers' preferences

Demonstrated experience in using analytical software

  • Excel, SPSS or other similar applications - and presentation tools

  • PowerPoint/Tableau

Competencies:

(Knowledge and behavior necessary to perform the job duties)

Ability to manage third-party research partnerships and negotiate costs for foundational and ad hoc research programs

Excellent communication skills.

Strong analytical and quantitative skills.

Strong presentation skills. Good knowledge of Alltryx, Power BI, Qualtrics, .etc.

Travel:

Up to 10%

Apply On-line



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Analyst III - Consumer Insights - Food Lion

Delhaize America