Analyst, Digital Measurement Strategy

NBC Universal New York , NY 10007

Posted 3 months ago


NBCUniversal is looking for a highly talented individual to join the Digital Measurement Strategy team. The team is responsible for tagging and tracking the company's portfolio of sites and apps. The team's focus is on enabling audience measurement tools, developing and implementing analytics requirements, and defining/refining business KPIs. The Analyst's responsibilities will include:

  • Collaborate with internal stakeholders to write Adobe, Comscore, and Nielsen tracking requirements for NBCUniversal's digital products (web, mobile apps, and connected devices apps)

  • Communicate tracking requirements to developers and project managers for implementation

  • Test and oversee quality assurance/control (QA/QC) of the implementations and escalate issues as necessary

  • Maintain documentation of tracking requirements and testing scripts used for QA/QC


  • Bachelor's Degree

  • Interested candidates must submit a resume/CV through to be considered

  • Must be willing to work in New York

  • Must have unrestricted work authorization to work in the United States

  • Must be 18 years or older

Desired Characteristics

  • Bachelor's Degree in related field

  • Minimum one year of relevant digital experience

  • Self-motivated and quick learner

  • Professional team player

  • Impeccable attention to detail

  • Advanced spreadsheet skills

  • Strong communication skills

  • Intellectual curiosity and a passion for media

  • Proficiency in at least one programming language

  • Knowledge of Adobe Analytics or Google Analytics

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Analyst, Digital Measurement Strategy

NBC Universal