Analyst, Campaign Development

Sirius XM New York , NY 10007

Posted 3 months ago


Position Summary:

Sirius XM seeks a Campaign Development Analyst with 4+ years of experience working with marketing databases and building and automating complex direct marketing campaigns in support of Marketing and Strategic Analytics business initiatives. Responsibilities include implementing campaign data requirements developed by internal business partners, developing functional specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign development lifecycle, and managing relationships with marketing stakeholders. This is a fast-paced environment that requires working cross-functionally inside and outside the group and interacting with different departments across the company.

The ability to handle several campaign projects simultaneously is essential, as are strong communication and a project management skills. The Campaign Developer will develop a deep understanding of the functionality of the CRM interface, the content of the data warehouse, and the nuances of SiriusXM direct marketing business; the right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis. Expert SQL coding capabilities are a must. Candidates should have experience working with high-end CRM/Multi-Channel Campaign Management products; experience with Teradata marketing applications (Aprimo Relationship Manager) is preferred

Duties and Responsibilities:

  • Produce Campaign data lists and reports using CRM interface and/or custom SQL

  • Communicate campaign status updates to SME and marketing managers

  • Review and analyze business requirements, write Functional Specifications

  • Quality Control testing of campaign lists and/or Analytic reporting files

Supervisory Responsibilities:


Minimum Qualifications:

  • 4+ yrs. practical experience in coding, testing and implementing marketing business intelligence campaign initiatives.

  • Strong affinity for and knowledge of big data environments, relational databases, data interrogation techniques, complex joins, complex segmentation, etc.

  • Familiarity with direct marketing business concepts and terminology

  • 4+ yrs. SQL coding experience

  • BS/BA Degree and/or equivalent combination of education and experience required.

Requirements and General

  • Good public speaking and presentation skills.

  • Interpersonal skills and ability to interact and work with staff at all levels.

  • Excellent written and verbal communication skills.

  • Ability to work independently and in a team environment.

  • Ability to pay attention to details and be organized.

  • Ability to project professionalism over the phone and in person.

  • Ability to handle multiple tasks in a fast-paced environment.

  • Commitment to "internal client" and customer service principles.

  • Willingness to take initiative and to follow through on projects.

  • Creative writing ability.

  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

  • Must have legal right to work in the U.S.

Technical Skills:

  • 80% technical 20% functional

  • Experience with Teradata marketing applications (Aprimo Relationship Manager) or any campaign automation tool such as Unica/Adobe

  • Deep understanding and skills with Relational Databases and BI tools

  • Expert SQL coding skills -- develop, modify and improve complex SQL-based Stored Procedures

  • Experience with peer review

  • Experience with data mapping

Our goal at SiriusXM+Pandora is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM+Pandora is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Business Development Analyst New York

Shaw Industries, Inc.

Posted Yesterday

VIEW JOBS 1/16/2020 12:00:00 AM 2020-04-15T00:00 Job Title Business Development Analyst -New York Position Overview Generate business intelligence to qualify companies and contacts who influence, determine or approve flooring decisions. Lay the groundwork for Account Managers with the initial contact for discovery discussion about the customers buying cycle. Provide in-market administrative support for the commercial sales organization. Support the local Sales organization by gathering and analyzing data to produce information to improve strategic and tactical decisions. This inside sales position will contribute to sales growth by partnering with Account Managers to advance their sales strategies by connecting them with key players within the targeted global accounts, providing data to act strategically, and enabling the account managers to increase customer facing time. Primary Responsibilities: Business Intelligence * Understand the SPPM. Apply this expertise to engage clients and generate new business opportunities. * Perform and document market research to identify and develop strategies to support Account Managers in identifying business opportunities and developing client relationships with the brand. * Be able to take a business request for information and with guidance determine the best source for gathering the data (Sales Data Warehouse,, existing reports or other data sources). * Present data in an informative manner using the most effective and efficient tool (Excel, Access,, Business Objects, etc). * Prequalify market leads generated from Dodge/McGraw Hill by making contact with architects, designers, end-users, and project managers. Set initial appointments. * Leverage and mold resources and business tools for creating business opportunities. Innovating techniques for different sources such as: LinkedIn, Hoovers,, Prospector Tool, Dodge Network, Dodge Analytics, and * Create Targeted Prospect Lists by analyzing market intelligence reports and qualifying leads. Make cold calls from this list to set appointments for Territory Managers. * Execute prospecting strategies to set appointments and lay groundwork for sales team to attend appointment, pursue business opportunities, develop clkient relationships with key players and close the sale. * Ask questions to assess the opportunity and document the customer insight as a foundation for the sales team to attend appointment and advance the sale. * Register leads and convert them to projects on behalf of the territory managers in their region. * Perform and document market research such as Power Rankings to identify Strategic Accounts. * Maintain constructive working relationships with the VPSA team. Sales Support * Assist Account Managers in maintaining SFDC and other systems in the following areas: * Projects/Opportunities * Update Expired Projects * Quotes * Originate price quotes to dealers as directed by Account Managers * Mock-up Requests * Initiate and provide supporting documentation for approval * Account Edits * Corporate Lockers/Blanket Requests * Claims * Initiate, administer, and provide supporting documentation for claims through Financial Services. * Non-Standard terms * Communicate requests for non-standard terms to Financial Service as guided by Sales Team. * Client information requests * Facilitate requests for technical information (such as specifications, installation data, warranties, etc.) to the customer. * Assist A&D firms and /or Dealers with general product information. * Serve as back-up to Account Managers when on leave or vacation. Position Requirements: Must live in NYC Bachelor Degree in marketing, business, communication or similar business related degree; or High School Diploma/GED and minimum of 3 years of sales experience. Strong written and verbal communication skills Independent worker; requiring minimal supervision. Ability to use different computer systems proficiently. Also, proficient in Microsoft Word, Excel, and PowerPoint. Ability to travel, attend meetings, and conduct presentations. Decision maker- Be able to gather data from market research and make recommendations to their Territory Manager and Region. Must possess problem-solving skills and the ability to analyze and document problems and requirements that are understandable at all levels of the organization. Applies a systematic, fact-based approach to understanding problems and taking responsible actions to resolve them. Skilled at the intermediate level in use of software such as spreadsheets, databases, report writers, and other analytic tools. Acts as integral member of team and takes responsibility for own actions or mistakes. Possesses good organizational skills and time-management skills. Seeks opportunities for positive change and strives to maximize their benefit. Takes initiative to proactively communicate, both verbally and in writing, with people at all levels of the organization. Is professional, courteous, and responsive with customers. Competencies: Manage Work Solve Problems Build Customer Satisfaction Adapt and Change Communicate Effectively Work Shift Shaw is an Equal Opportunity Employer and is committed to providing a workplace free of discrimination, harassment, and retaliation. It is our policy to recruit, hire, train, and promote individuals in all job classifications without regard to race, color, religion, age, sex, sexual orientation, national origin, disability, veteran status, gender identity, or any other legally protected status. Shaw Industries, Inc. New York NY

Analyst, Campaign Development

Sirius XM