Analyst, Audience Analytics

Time Warner, Inc. New York , NY 10007

Posted 3 weeks ago

The Turner Story

The Turner Story Turner is a division of WarnerMedia along with our sister companies, HBO and Warner Bros. We are better known as the folks who bring you CNN, HLN, TCM, TNT, TBS, Adult Swim, Cartoon Network, Turner Sports and so much more! From cutting-edge breaking news stories, up-to-the-minute sports coverage, and the characters we grew up loving on to the shows we love today, Turner continues to be the gold standard in first class television programming and a demonstrated leader in digital content. We tell the stories the world wants to hear. Won't you be a part of our story? http://www.turner.com/

What part will you play?

As an Analyst on the Audience Analytics team, you will be in a highly impactful role that is responsible for maximizing Turner's digital revenue and the utilization of all its inventory across all revenue streams. You will focus on audience targeting from a Yield and Sales position and packaging perspective across all of Turner's verticals. In this position, you will play a key part in identifying and implementing new monetization techniques and sales opportunities from an audience selling perspective. You will valuable in measuring and optimizing the overall health of Turner's digital businesses, including analysis of revenue, supply and demand, pricing and inventory consumption with a focus on audience products. You will then use these data points to drive Turner's approach to monetization (both strategy and tactics) by working closely with Sales, Data/Tech Strategy, Product, Ad Operations, Programmatic and the Revenue Analytics teams.

What will you be doing?

  • Work within Turner's DMP to create, manage and scale all active audience segments using both 1st and 3rd party data

  • Collaborate with Turner Data Cloud team to strategize on how to build out extensive, sellable 1st party data sets and audience targeting capabilities

  • Assist in onboarding new targeting products and platforms, including related sales strategy

  • Analyze Turner's digital sales inventory for audience products across all Turner properties

  • Monitor and maintain inventory forecasting and availability for audience segments by brands, content and platforms

  • Assist in creation and communication of strategy and positioning of new and existing 1st party data sets to internal teams

  • Work closely with Marketing and Sales on audience product packaging and Sales strategy for direct and programmatic campaigns

  • Help guide and communicate audience targeting monetization and yield strategy to other internal stakeholders

  • Support Ad Operations and Account Management teams with campaign optimization

  • Identify and report on key inventory and revenue metrics on a daily, weekly and monthly basis

  • Stay current with digital landscape, data and technologies

  • Help develop reporting and analytics tools

What do we require from you?

  • 1+ years experience in audience segmentation and creation in a DMP

  • Understanding of audience and data sales strategy

  • 1+ years of experience in Pricing, Yield Management, Data or Sales Analytics for Ad Agency, Publisher or Ad Tech vendor

  • Experience with digital ad serving systems, such as DFP and FreeWheel, and front-end sales systems such as Salesforce and Operative One

  • Ad Exchange or Programmatic advertising experience is a plus

  • Strong analytical, communication and organizational skills required

  • Must be able to multi-task and prioritize under fast paced environment

  • Proficient in Microsoft Excel (Pivot tables, vLookups, SumIfs, etc.)

  • College degree required. Preferably in Business, Finance, Mathematics, Statistics or Science

But wait, there's more!

  • Paid time off every year to volunteer

  • 2017 Best Company for Working Mothers

  • An in-house learning and development team to help shape and grow your career

  • Part of the Time Warner family of powerhouse brands

Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.


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Analyst, Audience Analytics

Time Warner, Inc.