Analyst, Analytics

Targetbase Irving , TX 75061

Posted 6 months ago

JOB SCOPE & PURPOSE

The Analyst within Analytics will produce timely, accurate, insightful marketing and business analyses and intelligence to Targetbase clients. He/she has curiosity across a broad array of analytic techniques and tools that is coupled with a business-impact mindset and the desire to expand his/her experience and capability.

MAIN RESPONSIBILITIES

  • Delivers impactful analyses of assigned projects with high quality, on time, and within estimated hours

  • Reviews data for insights, trends, and key observations

  • Develops working knowledge of Targetbase's key analytical competencies

  • Solves problems by thinking through approaches to the data or analysis

  • Participates as a collaborative team member, holding himself/herself and the team accountable for the work

  • Puts the client first, anticipating, understanding, and meeting/exceeding client expectations

PERFORMANCE EXPECTATIONS

  • Produces high-quality analyses

  • Is a strong and proactive member of the Analytics team

  • Is actively learning

  • Is demonstrating learning of marketing analytics tools and an understanding of data models and data marts

  • Demonstrates through day-to-day activities a commitment to the vision and guiding principles of the agency and the vision and strategic plan for SBA

REQUIRED SKILLS

EXPERIENCE & EDUCATION

  • Minimum of 1-2 years of applied analytics experience

  • Experience in some of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research

  • Bachelor's Degree is required

KNOWLEDGE & ABILITY

  • Basic knowledge of analysis techniques

  • Proficient with one or more of the data-mining and modeling tools: R, Python, SQL, SPSS, SAS.

  • Exposure and/or hands-on experience with digital analytics tools/platforms (Adobe, Google Analytics, DoubleClick, etc.) and with the principles of digital tag-management.

  • Exposure to data visualization dashboard tools (Tableau, Domo, etc.)

  • Exposure to Data Cloud environments (Azure, Amazon WS, etc.)

  • Proficient in Excel, Word, and PowerPoint.

  • Strong communication, presentation and team-interaction skills.

POSITION REQUIREMENTS

  • Overtime as necessary

  • Some travel may be required

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Analyst, Analytics

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