Analyst, Adserving Operations

Overview

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Role:

The Analyst, Ad Operations, will work directly within our ad server, Google Campaign Manager, in trafficking digital media for our clients. This person will be responsible for overseeing campaign execution processes including the traffic and flight of digital media campaigns, proper QA of assets (tags, creative, URLs, and taxonomy), as well as any ongoing updates throughout the life of the campaign (creative updates, URL changes, etc.). They will serve as a conduit for knowledge sharing across teams as to how to best deploy digital marketing technologies to satisfy clients' unique measurement needs.

Team Dynamics:

Our account uniquely blends sports and performance expertise through the partnership of Hearts & Science and Optimum Sports. We have best in class performance tracking and tagging. We are highly collaborative both internally and with our clients; valuing all voices in the room and giving everyone the opportunity to share new or improved thoughts regularly. As a member of the Ad Ops team, you will play a vital role in ensuring our clients media campaigns run efficiently and collect all specified data points to track the success of each campaign. You will gain valuable hands-on keyboard experience working in several different spaces within the digital media environment.

Qualifications

Desired Qualifications (Knowledge, Skills, and Abilities):

• Hands on keyboard experience with Ad-Servers (Google Campaign Manager) and Media Ocean (Prisma)

• Interest in the principles of advertising, marketing and media

• Analytical thinking with a competency in mathematical concepts

• Works well in a team environment

• Proficient in Microsoft Office, particularly Excel and PPT

• Ability to learn media tools and software

• Ability to write clearly and concisely, as well as communicate and interact professionally

Responsibilities

Core responsibilities include, but are not limited to, the following:

• Provide ongoing trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc)

• Ensure correct and on-time execution of digital trafficking, tagging, and QA workflow across multiple campaigns

• Troubleshoot issues with ad tagging and data with oversight from Senior Analyst and Supervisor

• Clear day-to-day communication with internal leads on status and timeline items

• Oversee ad trafficking and data input procedures to support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting

• Develop working knowledge in digital marketing technologies relevant to client account which may include:

• Ad-Servers (Google Campaign Manager)

• Mediaocean (Prisma)

• Rich Media Vendors (Flashtalking, AdLib, AdLayer, etc)

• Web Analytics Tools (GA360, Adobe Analytics, etc)

• Brand Safety and Verification (IAS, DoubleVerify, etc.)

• Contribute to other technology and ops projects as assigned by Supervisor or Associate Director

Compensation Range: $34,000 - $45,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.