Americas Channel Marketing Communications Manager
Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health.
The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented.
It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, stretch opportunities.
The Americas Channel Marketing Communications Manager is responsible for a segment of outbound marketing communications, content management, and eCommerce presence for distribution channel Field Marketing. This person will coordinate reporting of outbound programs, manage list and audience selection, and provide support of and aid analysis around demand generation programs. The role reports to the Americas Field Marketing Manager but will also support Channel Account Managers on our sales team in e-commerce and channel marketing efforts.
Act as eCommerce / web liaison for distributor marketing associates. Daily project based communication with Channel Account Managers and marketing personnel
Work with eCommerce Channel Account Manager to systematically analyze eCommerce presence across channels and track for improvement
Assist with larger channel partner / distributor web site content update projects as required. Ensure Fluke Networks products are displayed correctly and easily searchable
Maintain Amazon presence in the following ways:
Verify all key search terms on Amazon and update the visual management tracker spreadsheet on a weekly basis
Utilize standard work procedures for finding duplicate Amazon.com product pageso Lead Amazon Canada marketing plan; along with other secondary geographies as required
Use Fortive Business System (FBS) tools to manage the process for distributing product content to channels. Specifically, during new product introductions, ensure new content is pushed to all eCommerce platforms
Contribute to compelling messaging based on customer needs and solution unique selling points
Create and present program/event reports with analysis of program/event and lead generation success for peers and management
Work with marketing and sales teams to determine early performance indicators for channel initiatives and track/measure performance and return on initiatives
Marketing experience (digital or channel preferred)
Knowledge of best practices for email design and copy
Working knowledge of Marketing Automation (i.e. Marketo, Eloqua) for lead handling from distributor activities and events
Experience with CRMs (Salesforce.com preferred)
Knowledge of SEO best practices
BA/BS degree in marketing, communication, business or related field
1-3 years experience in marketing or marketing administration role
Strong understanding of current online marketing concepts, strategy and best practice
Experience in ecommerce, SEO, PPC, Email marketing, and social media
Amazon business experience (AMS, Amazon Vendor Central, Amazon Associates)
Commercial channels and distribution partner program experience
Excellent attention to detail and organizational skills
Professional and articulate in written and verbal communication (English)
Ability to initiate and develop good working relationships, especially via telephone and email
Understanding of the disciplines required to drive traffic to our products on partner websites (PPC and SEO)
Familiar with lean best practices and continuous improvement culture
Consistently takes initiative to understand results and identify areas for improvement
Naturally curious and interested in uncovering ways to help customer
All external hiring is contingent upon the successful completion of a pre-employment drug screen and a criminal background check. Fluke is an Equal Opportunity Employer
Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortives well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.
Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers.
With a culture rooted in continuous improvement, the core of our companys operating model is the Fortive Business System. For more information please visit:
Job: Marketing / Communications
Primary Location: North America-United States-WA-Everett
EEO Statement: "The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a ""Fortive Company."" Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.
The ""EEO is the Law"" poster is available at: Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call or e-mail to request accommodation."
Req ID: FLU007144