Amazon DTC Marketing Specialist

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Job Description

Revelyst, the future standalone Outdoor Products company at Vista Outdoor is a collective of makers who design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue innovation and redefine what is humanly possible in the outdoors.

We are seeking an experienced Amazon DTC Marketing Specialist to join our Outdoor Performance platform team. The Outdoor Performance strategic priorities are to be consumer-first focused, lead with power brands, and invest inwards. We will build the Outdoor Performance business by creating focus and power with the consumer. Our marketing structure delivers the necessary brand dedication and functional expertise to achieve our objectives.

The Amazon Marketing Specialist will join us to curate, execute, and analyze the public-facing image of their assigned Business Unit through social media platforms including Amazon Advertising, Instagram and Facebook and extending to curation/optimization of our YouTube channels.

The ideal candidate will have prior experience within outdoor performance and be able to speak with authority on related topics. The chosen candidate must display the ability to multitask, craft grammatically correct copy, and maintain multiple different brand voices across various channels.

This position reports to the Director, Global Amazon of Outdoor Performance and is based out of our Logan, UT or Bozeman, MT offices.

As the Amazon Marketing Specialist, you will have an opportunity to:

• Create and manage digital Amazon ad campaigns to meet company targets

• Create and optimize marketing AMS campaigns and strategies across multiple brands

• Optimize budgets and spending according to ad performance and sales

• Exude Personality and Understanding of Current Events through Interactions

• Work with Marketing Team to Develop Public Brand Persona and Tone

• Craft Eloquent, Error-Free, and Accurate Copy for Amazon Posts

• Work with Product and Customer Service Teams to Ensure 100% accuracy of posts and responses

• Work with Photo/Video Team to Ensure Deep Content Stable to Serve Social Media's Needs

• Work with Ecommerce Team to Drive Web Traffic and Support Initiatives

• Compile Reports to Understand Content Success and Inform Best Practices

• Identify Relevant Influencers in Core, Adjacent, and Reach Markets

• Devise Creative Collaborations with Influencers, Brands, and Media on Social Platforms

• Coordinate the creation of digital content across Brands

• Design digital media campaigns aligned with business goals

• Coordinate the creation of digital content across Brands

• Coordinate with creative team to design digital content

• Content Creation, when needed

• Establish our web presence to boost brand awareness

• Maintain a strong online company voice through social media

• Liaise with Marketing, Sales and Product development teams to ensure brand consistency

• Suggest and implement direct marketing methods to increase profitability

• Monitor ROI and KPIs

You have:

• Bachelor's Degree in Related Field or Equivalent Work Experience. Greater Emphasis Placed on Experience vs. Education.

• 2+ Years of Experience in Outdoor Industry

• Preference Toward Marketing and/or Product Experience

• Knowledge of Amazon Vendor Central and paid advertising experience

• Experienced with Amazon Advertising, SEO, AMS & DSP

• Experienced with Spredfast, Sprinklr, Hootsuite, or Other Social Management Platform

• Proficient in Written English

• Punctuation+ Grammar

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled