Amazon Advertising Manager

Summary of the Position:

As the Amazon Ads Manager, you will play a pivotal role in driving our brand's presence on Amazon through effective advertising strategies, data-driven decision-making, agency management, and collaboration with cross-functional teams.

Roles and Responsibilities:

• Develop and execute Amazon & Walmart advertising strategies aligned with overall business goals, focusing on driving sales and increasing visibility.

• Manage end-to-end advertising campaigns through an agency including keyword research, campaign setup, budget management, and performance analysis.

• Monitor and analyze KPIs (visits, campaigns, sponsored ads, PPC conversation rate, ROI, cost analysis, return rate, etc.)

• Collaborate with the marketing and product teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging.

• Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.

• Development of brand specific strategies that align with our corporate goals and growth objectives.

• Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position.

• Pull and prepare reporting data from retailer reporting tools, translate findings into insights and actionable growth tactics for our brand and commercial teams.

• Prepare weekly and monthly business performance updates, identifying trends and assortment management opportunities

• Perform other assigned duties as they may be required in meeting company objectives.

• Communicate effectively with other departments within the organization and function within a team environment.

• Regular attendance is required.

Minimum Requirements:

• Minimum of 3+ years of e-commerce experience with online business models (Amazon and Walmart)

• 3+ years of experience with Seller Central and / or Vendor Central as 3P / 1P user.

• Experience working with consumer products brands and an understanding of the current retail environment

• Knowledge of Internet best practices and the impact they have on SEO

• Proficiency in Microsoft Word, PowerPoint, and Excel

• Excellent verbal and written communication skills

• Ability to establish strong relationships and coordinate effectively with team members

• Ability to meet project deadlines, multitask and managing multiple priorities at the same time

• Motivated, detail oriented, creative and a solution driven mindset.

Supervisory - None