Amazing Grass - Associate Brand Manager

Glanbia PLC Newport Beach , CA 92663

Posted 2 weeks ago

We're More Than a Greens Company, We're a Movement.

For over 3 generations we've organically grown and harvested the most nutrient-dense greens on Earth.

Today, we authentically craft our greens with the highest quality plant-based superfoods curated from around the world in partnership with farmers who are committed to the same sustainable practices.

As the category leader, Amazing Grass sells and distributes a broad range of plant-based nutritional products though premium retailers such as Whole Foods, Sprouts, Costco, Target and Amazon.

The Position

This hands-on position will be responsible for managing the Amazing Grass product portfolio and driving growth specifically through marketing, in-store/customer specific marketing activities, supporting base business management and new product launch plans. The role is both strategic and tactical in nature.

This position will be based in Amazing Grass' offices in Newport Beach, CA and will report to the Director of Marketing.

Major Responsibilities

  • Evaluate program performance, identify competitive threats and conduct primary and secondary research to inform brand strategies and plans and to improve efficiency and effectiveness

  • Lead the development of promotional plans for all categories and channels in which we compete

  • Collaborates with sales leads to build customer presentations (category management, new item sell in, retail marketing support plans)

  • Manage cross-functional teams via execution of strong project management for new product launches. Execute innovation pipeline projects and ensure key project milestones are successfully met on time.

  • Support Marketing Director in development of business cases as needed for new brand platforms that will include development of strategic rationale, product positioning, size of prize, and project financials.

  • Support and/or lead the development and delivery of a range of innovation and portfolio maintenance projects including product renovation tasks with the Marketing Director and cross-functional teams.

  • Lead all aspects of projects to allow for execution with excellence, including but not limited to: Timeline management, cross-functional team motivation, budget management, legal/trademark/contract clearance, creative direction and approvals, executive and customer sell-in.

  • Helps develop and drive brand strategy across all consumer and customer touch points.

  • Coordinate marketing activities with Sales, Finance and Operations in order to ensure effective, timely and profitable program execution and meet revenue and customer objectives.

  • Supports sales demo activity and store within a store concept

  • Develops, in conjunction with brand and sales team, launch support plans, associated best in class sales/marketing materials (including sell sheets, sales decks, marketing calendars, etc.) for new items.

  • Leads international marketing plans and provides sales support for international markets.

  • Monitor sales, margin, and volume across key products and categories. Develop and implement action plans to address any unexpected weak areas.

  • Closely monitors and reports on category and consumer trends as well as competitive marketing activity (i.e. social media tactics, advertising creative/copy) with the ability to assess key marketing opportunities and threats.

  • Leads syndicated data reporting, monthly state of business and post analysis and measurement of promotions and initiatives.

Essential Qualifications

  • Bachelor's degree, MBA in marketing or related field preferred

  • 3-5 years of experience with shopper, customer marketing and/or brand management

  • CPG experience preferably in food/beverage space. Experience in both large company and entrepreneurial environment a plus.

  • Experience with syndicated data Spins, Nielsen or IRI: strong capability working with sources to create fact based selling stories, consumption reports and measure effectiveness of promotional programs.

  • Passion for healthy, active lifestyle brands and delivering natural and organic products to consumers.

The Person

Beyond the above qualifications, candidates must possess the following personal attributes:

  • Organization and Multi-Tasking Skills. We are obsessively thoughtful, every detail matters. The position has primary responsibility for efficient organization. This person must be effective in working under deadlines, prioritizing issues and managing concurrent projects.

  • People Skills. We are authentic and approachable. An ability to build positive, pleasant, and productive relationships with customers, partners and team members is essential. Like our products, we are honest and real, no added preservatives.

  • Passion to Win. We are a passionate group of confident people, bold in our actions. The Team is enthusiastic and committed to improving the health and lives of our consumers. This enthusiasm and confidence fuels our competitive advantage. Our energy is contagiouspass it on!

  • Positive, Fun and Optimistic Environment. We strive to create a hardworking, lively environment that is enjoyable and rewarding. Our Team is encouraged to be collaborative and bring his or her own unique personality and style. We are light hearted, fun and simply invitingcome on in!

Equal Opportunity Employer: Disability/Veteran. We are an equal opportunity and affirmative action employer that does not discriminate and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Nearest Major Market: Orange County

Nearest Secondary Market: Los Angeles


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Amazing Grass - Associate Brand Manager

Glanbia PLC