AIM GIM ECM - Database Marketing Sr Analyst

Citigroup Inc. Jacksonville , FL 32277

Posted 6 months ago

  • Primary Location: United States,Florida,Jacksonville

  • Other Location: United States,Texas,Irving

  • Education: Bachelor's Degree

  • Job Function: Marketing

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: Yes, 10 % of the Time

  • Job ID: 19020461


About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

Citi's Mission and Value Propositionexplains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.

Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.

Position Summary

The Global Information Management function ensures consistency in the use of information, the evaluation of alternative analytic techniques that are appropriate for prediction and decision making, and the rapid deployment of relevant offers to customers in order to foster sustainable revenue outcomes.

Database Marketing Sr. Analyst will join the Existing Card Member Omni-Channel Campaign Operations team, with specific focus on Conversions, Product Trades & Upgrades targeted Marketing offers.

Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. The Database Marketing Sr Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization. Position is responsible for working closely with Senior Management/Director/Supervisors on all group level recommendations.

Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of Business goals and drivers, and the ability to consult on technical design with non-technical audiences. Additionally, role has direct oversight of day to day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation is critical.

Key Responsibilities

The Database Marketing Sr. Analyst responsibilities include:

Organizational Scope, Accountability & Strategic Leadership

  • Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.

  • Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies.

  • Provide insight driven recommendations to optimize strategies and enhance operational process components.


  • Working knowledge of omni channel, customer centric marketing techniques.

  • Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.

  • Experience driving sophisticated exploratory data analysis and provides results to Business Partners.

Influence / Collaboration

  • Interacts with cross-functional areas at the Functional Specialty level.

  • Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.

  • Oversee List Processing Vendor team to support successful campaign execution.

Judgment / Decision Making

  • Understands impact/implications of issues/events within the marketing segments and other areas within the Global Information Management Group.

  • Works with considerable latitude for decision making in setting priorities under area of responsibility.

  • Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.


  • 4-7 years of experience in a digital or database marketing role, preferably in financial services.

  • 4-7 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset.

  • Experience with Direct Marketing of credit card offers across digital/online channels and traditional offline channels preferred.

  • Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.

  • Experience with consumer lending or 3rd party marketing preferred.

  • Experience with digital marketing and vendor management preferred.

  • Acumen working in a technical environment to solve business related problems.

  • SQL required and SAS experience is a plus.

  • Experience analyzing marketing efforts, including dashboard reporting and MIS.

  • Optimization experience a plus.

  • Salesforce Marketing Cloud experience a plus.

  • Digital Marketing and Email Deployment experience a plus.

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AIM GIM ECM - Database Marketing Sr Analyst

Citigroup Inc.