Affiliate Marketing Specialist Maitland, FL
Wiley Education Services
Wiley Education Services uniquely understands the process of designing and implementing innovative learning experiences and comprehensive solutions that address today's higher education challenges. We provide education solutions, including online program management services for higher education institutions and course management tools for instructors and students. Through trusted collaborative relationships, Wiley Education Services also provides innovative content, technology, services, and insights that support its education partners to achieve improved institutional performance and learners to achieve their goals.
The Affiliate Marketing Specialist is responsible for supporting the growth and success of the pay-per-inquiry (PPI) channel by ensuring the proper categorizing and messaging for each partner school on PPI partner websites, setting monthly lead allocations and monitoring lead delivery and budget. The Sr. Affiliate Marketing Specialist works with existing PPI partners to maximize opportunities for Wiley partners through campaign optimizations, new campaign creation and additional service lines. They will act as the primary liaison with the Wiley marketing and Admissions teams to understand.
Manage new program and new partner launch process
Oversee periodic vendor audits to ensure messaging and partner positioning is current and optimized
Day-to-day account management and communication, focusing on building and cultivating strong, trusted relationships with key contacts with direct affiliate partners.
Optimize content on affiliate partner education sites.
Partner closely with the Brand team to identify opportunities involving affiliate partners.
Understand and analyze KPIs and metrics for revenue, recommend and implement changes to the relationships based on the results. Provide analysis regarding campaign trends, while working on developing strategies to boost performance to reach or exceed goals.
Building relationships and nurture current partnerships.
Work cross functionally with multiple internal teams and outside clients and business counterparts to answer questions, coordinate projects, and resolve issues.
Develop and document department SOP's
Oversee day-to-day tactical activities managed by the Associate Affiliate Marketing Specialist
BS/BA in business, marketing or related field is required.
3+ years of digital marketing experience
Microsoft suite products
Ability to act autonomously, evaluate their teams workload and prioritize accordingly
Wiley is an equal opportunity employer and does not discriminate on the basis on race, color, creed, national origin, sex, sexual orientation, religion, age, disability or other legally protected status. Employment is contingent upon the successful completion of a background check and employment review.
John Wiley & Sons, Inc.