Advisory Services Consultant (Detroit)

Marketshare Detroit , MI 48222

Posted 2 months ago

Advisory Services Consultant

Marketers can't hide behind old-school metrics and gut feel any longer. The best ones are marrying technology, data, and strategic expertise to make the right marketing investments. That's where MarketShare comes in. In the Advisory Services Consultant role, you'll support multi-million dollar customer engagements, with responsibility for organizing internal teams and developing enduring, trusted, and effective relationships with your customers.

You'll build your network with the top marketing leadership in major companies across virtually all industries. You'll work to reveal the business drivers of the Fortune 500, while developing expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it's about delivering an evolving stream of value and enabling fact-based decision making.

Ideal candidates will have the opportunity to grow in a number of areas:

  • Marketing: Strategically transform findings from modeling analyses to qualitative insights to help clients understand strategic marketing implications

  • Client management: Communicate key findings; Participate in client interactions; Support account leads and engagement managers to strengthen and grow client relationships

  • Analytics: Manage data collection, processing, review and quality checks to ensure accurate information is used for modeling analyses; Develop findings and insights derived from modeling analyses

  • Project management: Manage workstreams and priorities for distinct projects; Support development of client deliverables; Organize aspects of projects

What We Look For

As a company developing innovative and ground-breaking solutions for our clients, we recognize that candidates from distinct backgrounds may be a good potential fit. Our ideal candidates possess a combination of professional work experience in line marketing, media planning, marketing/media mix modeling, predictive analytics, financial analysis, or consulting.

Must haves:

  • A head for numbers, a heart for customers, and a passion for defining the standards of marketing effectiveness.

  • Experience in the automotive vertical specifically on marketing analytics, inclusive of analytics companies, market research, agency and/or automotive OEM backgrounds is strongly preferred.

  • Exceptional analytics and quantitative acumen with understanding of marketing mix models or close experience such as predictive analytics.

  • You have measurement experience across multiple channels, and your passion is for data sources that are real time and audience addressable.

  • Advanced proficiency with software tools such as Excel to gather, assess, and analyze data as well as PowerPoint to build presentations.

  • Skilled in developing relationships and delivering on projects that have grown into long-term relationships.

  • Resilient work ethic with the capability to adapt to the situation, flexibility and nimbleness in terms of work planning, and the ability to think quickly on your feet.

  • Bachelor's degree, preferably in marketing, applied science, statistics, mathematics or economics. MBA preferred.

  • 4-6 years' experience in marketing analytics strategy or marketing consulting, in a client-facing role.

  • Specific experience in the ad-tech industry, a digital marketing agency, a programmatic buying company or client side digital advertising is a plus.

  • Big brand experience is a big plus.

About Us

MarketShare is an analytics company that enables businesses to grow more efficiently via cross-media attribution and marketing optimization through our platform of combined technology, data, modeling and business intelligence solutions.

MarketShare Culture -- What's important to us and ideally to you

  • Comfort with ambiguity: We embrace the complexity of our clients' environments and believe that there are seldom easy answers.

  • Embracing the high-wire act: We're inventing the space where marketing meets math. This is a new category, and we have to innovate as we go.

  • Pragmatically curious: We have never met a problem that we didn't want to solve. That said, we recognize trade-offs are required due to client priorities.

We are reshaping the way companies think about advertising and marketing their products and services and delivers unprecedented recommendations and checkpoints to help them achieve the best possible ROI via marketing. The mathematics and modeling behind our work are globally recognized and respected as industry-leading.

Our solutions help marketing executives answer complicated questions such as:

  • What is the effectiveness of our marketing investments in generating sales, and where should our next dollar be spent?
  • How do TV, radio and print media drive online behaviors and resulting sales, and how do we balance our online-offline mix?
  • Within online channels, how can we continually optimize our digital marketing across publisher sites, keywords, etc.?

MarketShare team has grown worldwide across Los Angeles, New York, San Francisco, London, Tokyo, and Bangalore.

Outside Recruiters: Please do not contact MarketShare employees with unsolicited resumes.


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Advisory Services Consultant (Detroit)

Marketshare