Advertising Operations Specialist

Reachmobi Bonita Springs , FL 34134

Posted 2 weeks ago

About ReachMobi

ReachMobi is more than just one of the world's largest mobile content providers. Our audience of over 20 million plus subscribers look forward to our content each day because we give our users exciting, engaging, and powerful mobile content, all focused on the web's most popular categories.

ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We've gathered a "one-for-all" minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical. Seriously obsessive.

Why ReachMobi?

  • We offer a fun, work hard play hard culture

  • We have ping pong tables, pool tables, foosball tables, darts and a beer fridge.

  • No dress code policy! Wear your flip flops and shorts in the summer

  • Complimentary snacks and beverages as well as catered lunches

  • Located next to world class shopping and restaurants

  • Fun social events and perks! - check out our Instagram to see more

  • This is an opportunity to be with an industry leading company that continues to experience tremendous growth

Time flies here. Every day, our 'ROI Junkies' are committed to finding innovative ways to grow our highly-engaged audience and connect these users with the top-tier advertisers who can't reach them anywhere else. From generating fresh content, to creating amazing new creatives, to the audience engagement algorithms, our full-stack optimization process seeks to leave no stone unturned. This is a team that must react and move quickly in a fast-paced environment. Our independent teams work on 3 to 5 new "bets" at a time and must juggle these priorities each day.

Position Overview

The Advertising Operations Specialist role is primarily responsible for building out and testing new advertiser offers while at the same time analyzing performance data and optimizing campaigns.

This position will report to the Director of Sales and Account Management. Primary duties include:
1.Building out advertising campaigns from client-provided assets
2.Monitor campaign performance and identifying opportunities for optimization
3.Analyze data for insight on audience monetization, create hypotheses on the behavior of the audience(s); apply quick tests to prove or disprove assumptions
4.Development and execution of new reports (trends, opportunities, etc.) to boost the business intelligence of the team
5.Proactive idea sharing and out-of-the-box thinking to help scale positive ROI bets

Candidate Overview

The successful candidate will be an inspiring and confident leader with at least:

  • Minimum 3 years of experience in an Analyst or Digital Media Buyer role

  • Proficiency with Excel

  • Proficiency with SQL

  • Proficiency with HTML/CSS

  • Familiarity with analyzing and optimizing open rates, click rates, conversion rates, failure rates and other common web KPI's

  • Understanding of performance marketing industry terminology such as CPC, CPM, CPA, CPL, etc.

The successful candidate will also demonstrate the following abilities:

  • Analytical: Superior analytical and problem-solving skills with the ability to research and analyze data from a variety of sources quickly and efficiently.

  • Innovative: Must be able to think outside the box and challenge the status quo. Recommend new ways to improve financial performance.

  • Communication (written & oral): Strong interpersonal skills and the ability to establish, develop, and maintain relationships with both technical and non-technical audiences.

  • Resourcefulness: Able to absorb and understand new information quickly; leverage available resources; motivated to learn. Strong time management and organization skills with ability to work under deadlines.

  • Organized: Ability to work under deadlines; strong attention to detail with a focus on accuracy.

  • Multi-tasking: Able to manage multiple projects concurrently in a fast-paced environment; able to meet tight deadlines under pressure.

  • Passion for Data: Enjoy experimenting with data (i.e. Data Junkie)

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Advertising Operations Specialist