Function (Scope and Main Purpose of Job)
The Advertising Coordinator will manage email projects from discovery and design phases to development and implementation. They will have a strong knowledge and understanding of the digital world, internet technologies (HTML, CSS), and online marketing principles with every user in mind. They will have a strong knowledge and understanding of creating, testing and troubleshooting email templates, regularly reviewing email related reporting to monitor deliverability, certification and mailing success. The Advertising Coordinator is also responsible for the success and continued promotion of Live!
Core Service Standards
Specific Responsibilities and Duties
Analyze, refine and push our existing designs to increase KPIs in alignment with the digital strategy at Live! Casino.
Responsible for guiding designers on testing across multiple platforms and designs, best practices on templates and staying current with email trends.
Perform UX/UI assessments for conversion optimization and have a working knowledge of front-end development and production.
Understand all technologies and systems used in the role and their dependencies on one another.
Provide marketing strategy insights and recommendations to enhance the acquisition and retention of customers
Collaborate with the database-marketing department to understand trends in membership and behaviors, including identifying effectiveness of program to various market segments.
Audit content strategy and provide recommendations for improvement.
Utilize excellent time management and organizational skills.
Job Requirements (skills, knowledge, and abilities)
Ability to obtain and maintain the appropriate gaming license as determine by the State Gaming Agency for the position.
Strong knowledge of HTML/CSS, content, email, search, social, and mobile.
Utilize creativity with photo editing and written and verbal communication, have a knack for writing copy.
Document and communicate project status to teams on a regular basis to ensure all teams are aware of next steps and project milestones.
Update Live! Social Casino website with new game content, promotions and property call outs.
Run reports for management to look over that touch on email, app and social casino APIs.
24/7 operation requiring extended hours and the ability and willingness meet the applicant's schedules when needed.
Casino is over 100,000 square feet and requires ability and energy to move about it with a true sense of urgency.
Use of going up and down 31 stairs multiple times per day and elevators
24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 2000 employees
Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
You may occasionally work in an environment where smoking is allowed.
Maryland Live Casino