Adobe Campaign Architect
Required Technical Skill Set
Adobe Campaign/ ACS or any other Campaign tools.
Experience in other Adobe products like Target, Analytics, AEM, DTM, Adobe Audience Manager, Adobe Media Optimizer, Livefyre and Sensei.
Exposure to Integration of Adobe Experience Cloud Products with Campaign.
Marketing campaign functionality expert.
Understand the business requirements and creating a high level design documents and architecture solutions.
Understand the database schema and create a profile table and customer table.
Has experience with interact with client and gather the requirements.Create and execute Adobe campaigns as defined by client. Technically able to understand and create complex processes in Adobe Campaign.
Has working knowledge cross channel integration (email,SMS,Push notifications,social etc
Managed Default templates and able to create a templates.
Has good knowledge on offer engine management and dynamic offer assignment.
Has work experience in more than two interfaces (Analytics, front end team) with adobe campaign to gather the required data loading templates.
Managed the entirety of a campaigns logic - including audience segmentation, exclusions, and assignment of offers and channels
Self-directed analyst. Effectively utilize programming tools and applications, with primary expertise in Adobe Campaign. Thought leadership and consultative skills.
Managed complete campaign execution Scheduling multiple campaign waves, List generation, Output formatting
History building, for each customer or prospect, of contacts made - offers presented, context and campaign details, and response or non-response
Has worked on to build effective, event-based marketing programs - sophisticated pattern detection, creation of business rules specialized for a particular business or objective, Validating and analyzing the Trigger outcomes
Has worked on to define marketing strategies using a combination of segmentation and business rules, and analyses of the impact of changes by modify those strategies
Reporting and analysis prepared standard campaign reports and other key analyses are included, provide marketing performance analysis, interactive channel activity analysis, campaign strategy inventories, and deployment auditing all intended to improve managerial oversight and marketing results.
Should have done some external certification on the adobe campaign.
Experience in multiple industries, preferably with a focus on CRM or CMS