Admissions Counselor II

Summary

The Admissions Counselor in collaboration with the Associate Director is responsible for the recruitment and enrollment efforts of the University. Counselor will engage with prospective students and influencers via phone, text, email, and in-person to build relationships to attract and enroll a diverse first-year and transfer class for both domestic and international students. The Counselor assists in reviewing admission files and participates in on-campus events and group visits.

• Some evenings and weekends are required

• Some local travel will be expected

Essential Functions

Facilitate timely and appropriate information delivery to prospective students to move students through the various stages of enrollment - from inquiry to applicant to admitted student:

• Determine the prospective students preferred method of communication incorporating all media types to ensure the transmission of information is complete, succinct, and anticipatory in nature.

• Create and conduct follow-up via phone, text, email, live chat, web, and other methods of communication with prospects and applicants. Utilize appropriate social media channels to communicate directly with prospective students during the recruitment process.

• Provide substantive information on admission requirements and procedures, undergraduate programs and curricula, financial aid and scholarships. Maintain appropriate follow-up communication with these students regarding the status of their applications for admission and financial aid.

• Counsel prospective students to encourage campus visits and application submission.

• Advise and guide the prospective student and parents through the decision making and application process providing high-level coaching as well as technical assistance throughout the relationship.

• Promote student engagement with peers, faculty, and staff including department liaisons and academic advisors.

• Develop and maintain expertise in describing the university's merit scholarships, designated grants, and financial aid awarding policies and practices, and ensure the highest level of service and accuracy with families.

• Document ALL contact with applicants, counselors, parents, etc. in the University's designated contact relationship management tool and ERP system as directed.

• Reports daily, weekly, monthly activities utilizing CRM and SIS systems.

Act as spokesperson and first line of contact for the University. When in the office, facilitate daily business in the admissions office:

• Incumbents should maintain a professional appearance at all times and conduct themselves in a professional manner while holding true to the core values of Barry University.

• Represent the Barry University brand and serve as a content expert for prospective students, parents, teachers, and guidance counselors in their assigned geographic territory.

• Demonstrate and possess a strong understanding of cultural competency and how to communicate to different audiences.

• Conduct regular assessments of interactions with prospective students and make recommendations for needed updates of information to improve the customer experience.

• Prepare presentations for prospective students and accepted student audiences both small and large.

• Participate in on and off-campus events for prospects, accepted students, and special interest groups.

• Act as the in-house admission counselor, meeting with prospective students and families.

• Provide admission presentations as well as meet with prospective students individually for interview and follow up.

• Coordinate with a call center to address inbound calls, voicemails, and emails for needed follow-up.

• Ensure cases of inbound inquiries are addressed within 72 hours.

• Maintain effective communications with the departments of Financial Aid and Admissions Services as necessary to facilitate their efforts in the application process.

• Liaise with the Manager, New Student Recruitment & Events to assist with the planning of on-campus events, tours, and visits.

• Represent the Undergraduate Admissions Office by serving when needed on university committees, groups, councils, etc.

Review undergraduate domestic and international admission applications

• Ensure applicants are apprised of all necessary steps to complete their application and enroll at Barry University.

• Apprise the applicants of the needed credentials to receive an admissions decision

• Evaluate completed applications for university and major/program-specific admission criteria as well as potential scholarship opportunities.

• Review student records to determine that all credentials required for admission have been received, authenticated and are official.

• Assess transcript(s) courses for inclusion in GPA and recalculate GPA if necessary for each institution attended.

• Use tools to determine cumulative GPA, Calc Index and merit award.

• Review admissions criteria for determine eligibility for acceptance into intended major.

• Make admission decision based on accurate evaluation of student credentials and admission criteria.

• Update record to reflect admission decision and disseminate decision accordingly.

• Make recommendations for process improvements to improve workflow.

• Use individual judgement for preparing appeals to academic departments.

• Safeguard the confidentiality of student, staff and university information by exercising discretion in managing records and communication with faculty, staff, parents, alumni and current and prospective students.

Performs other job-related duties as assigned or required.

Qualifications/Requirements

• A Bachelor's degree is required. Master's degree is preferred.

• 1-3 years of related experience

• Must be available evenings and weekends as required.

• Utilize resources, data, and tools effectively. Should demonstrate the ability to read, analyze, and interpret professional journals.

• Able to navigate multiple systems of record for accessing official university records; Salesforce CRM Knowledge. Windows operating systems and software, social media aptitude; Microsoft Office Suite; Familiarity with desktop and web-based conferencing tools - Skype, Skype Business, Microsoft Lync, etc.

• File maintenance both paper and electronic

• Demonstrated aptitude for utilizing Windows-based desktop and mobile equipment including smartphones and/or other smart devices.

• Excellent written and verbal communication skills. Effectively present information and respond to questions from prospective students and parents, high school counselors, the university community, and the general public which may include public/group speaking engagements. Ability to write reports and business correspondence. Ability to articulate the value and benefits of a liberal arts education to a variety of audiences

• Demonstrated strong skills and a track record for sustained measurement of program outcomes, ability to work independently and with and through others to achieve desired results.

Benefits: Barry University offers a comprehensive benefits package to full-time employees that includes health, dental, vision, life insurance, retirement, tuition assistance, paid time off and work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development.

Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.