Adjunct: Marketing (Continuous Recruitment)

About Genesee Community College:

Founded in 1966 as part of the prestigious State University of New York (SUNY), Genesee Community College serves a 2500 square mile region in the counties of Genesee, Livingston, Orleans and Wyoming. GCC is a student-centered collegiate community that annually serves more than 4,400 students with 60+ academic degrees, certificates and micro-credentials and several campus locations in Western New York State. GCC is minutes from Batavia, and an easy drive to Buffalo and Rochester.

One of GCC's trademarks is cutting-edge technology that includes the Conable Technology Building, 45 HyFlex Classrooms, 57 smart classrooms, 27 computer labs and 8 science labs. Both the onsite and online learning modalities boast a 14:1 student-to-faculty ratio, giving students plenty of hands-on, one-to-one teaching and learning opportunities.

The spacious campus boasts a new Criminal Justice lab, Veterinary Technology lab, Solar Electric Technician lab and Nursing lab. The Student Success Center, Stuart Steiner Performing Arts Center, Roz Steiner Art Gallery and Alfred C.

O'Connell Library, continue GCC's long-standing reputation of providing the best learning facilities available. The Richard C. Call Arena features a multi-use field house with classrooms, locker rooms, state-of-the-art fitness center, coach offices and a press box overlooking the new turf field. College Village, a student housing community, offers apartment-style student housing at the Batavia campus.

SUNY Genesee awards over 250 student scholarships annually and has an extensive Financial Aid program. GCC is committed to providing the educational experiences which promote intellectual and social growth, workforce and economic development and global citizenship. Additional information about GCC is available at www.genesee.edu and through Facebook, Twitter, Instagram and LinkedIn.

Job Description:

ABOUT MARKETING COURSES AT GCC: Genesee Community College is seeking adjuncts to provide instruction for the following courses:

• Business 201 Professional Sales

• Introduces selling principles and their applications, integrating concepts from psychology, sociology, and human relations as they apply to the art of persuasion.

• Business 203 Advertising

• Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.

• Business 213 Principles of Marketing

• Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Addresses website and social media perspectives.

The ideal candidate will possess a passion for teaching and learning, adaptability, a positive attitude and a willingness to embrace technology. This person will strive to create and maintain personal connections with students and the college community.

They must be a friendly, enthusiastic team player with a strong work ethic who contributes to Genesee's supportive community, dedicated to effective innovative strategies for student success. Must demonstrate commitment to diversity and inclusion as well as the ability to establish and maintain a positive learning environment. Incumbent must be mindful of and develop solutions that can accommodate all individuals to use GCC facilities without barriers, both digitally and physically.

Requirements:

QUALIFICATIONS & REQUIREMENTS/PREFERENCES:

MBA or Master's Degree in a business related field or a minimum of 18 graduate credits in a Business related field is required.

Experience in advertising, social media and/or professional sales is highly preferred.

Teaching experience in a community college is preferred.

Incumbent will be required to instruct a hybrid model (in person and remote) both on the Batavia Campus as well as Zoom.

Additional Information:

SALARY & CONDITIONS OF EMPLOYMENT:

For detailed course information, visit our course catalog at: http://www.genesee.edu/index.cfm/academics/catalog/dspSubjectList.This is a part-time instructor position teaching at the Batavia Campus. This position pays a rate of $825 per contact or credit hour.

BENEFITS:

NYS Retirement Options

Flex Spending Account

GCC Tuition Assistance

Access to the Employee Assistant Program (EAP)

Access to the fitness center, pool, studio, walking trails and more at the Richard C. Call Arena

On Campus dining options for breakfast, lunch and dinner

Access to approximately 90,000 items via GCC's Library Services

Application Instructions:

Interested individuals should submit a letter of interest, resume, and the names, addresses, and telephone numbers of three references, along with a copy of your transcripts. Official transcripts must be submitted, if hired, to the Human Resources Office. Applications are accepted on an ongoing basis and applicants will be contacted as needed.